PIMECAVA is the Association of Small and Medium-sized Cava Producers. It is chaired by Mercè Rosell, who claims in a video interview that the only way to compete against French champagne is by marketing cava as a quality and prestigious product. In order to do that it is fundamental to have the support of big cava companies like Freixenet and Codorniu and a good relationship with exporters.
Work on historic building in Sant Sadurní will finish soon. The museum will be dedicated to the history of cava and the home town of Catalonia’s most renowned drink.
Thanks to exports, 2010 was a great year for the Catalan cava industry. The total revenue reached 1,031 million euros, 10.87% more than 2009.
The well-known Catalan wine brand Torres that is available in supermarkets all over Europe exported 72% of its production in 2010. The company registered a turn-over of 205 million euros, 11.5% more than in 2009.
The Christmas season makes up 39% of sales for the cava sector. The sector exports 60% of its production to countries such as Germany, England, Belgium, the United States and France.
The new centre was inaugurated this morning in Montblanc, coinciding with the 25th anniversary of the DO’s Regulatory Board. The centre will be used for the promotion of DO Conca de Barberà wines.
At the start of the new season, the wine sector hopes to win over restaurateurs and advisers in order to attract consumers and promote growth in domestic consumption.
The restaurants ‘B44’ of San Francisco and ‘Casa Mono’ of New York were recognised for the strong presence of Catalan wine on their menus.
Both small and large companies united to present their high quality cava. The event was a great success, bringing in thousands of professionals.
Catalan wine cellars sell their products abroad in order to compensate the large difficulties they find in Catalonia. However, it is not always easy for small wine producers to make their way onto the big market. So how can they do it?
Wine culture has taken roots in Catalonia. The Harvest Celebration and the Wine Museum of l'Espluga de Francolí (in Tarragona, south of Catalonia) are just 2 examples of this phenomenon.
The county of Garraf, 20 minutes South from Barcelona, has recently begun a new programme for tourists of the area, a route that combines elements of landscape, culture, and gastronomy. The itinerary includes panoramic views of the Garraf Natural Park and wine tasting, among other activities.
Wine from Alella, in the northern coast of Barcelona, captivates the public and goes beyond borders in this time of economic crisis.
This August, managers of Cellers de Raïmat in Lleida start the grape harvest hoping that a slow ripening process will produce a truly excellent vintage
A wine shop from Vic (a city in the centre of Catalonia) sells Catalan wines online. The shop sells wines from Priorat, Penedès, Montsant, Costers del Segre, as well as ecological wines, among others.