fair

More than 300 innovations from the agri-food industry are presented between the 31^st of March and the 3^rd of April in Alimentaria, one of the main trade fairs for this sector in Europe. The 20^th edition of this event, which takes place in the Catalan capital every two years, focuses on innovation and internationalisation. In fact, 40,000 visitors, 30% of the total 140,000 visitors, are foreigners. In addition, as explained by the Director General of Alimentaria, Antoni Valls, this year the organisers have managed to assemble 600 of the world's main international buyers, which is double the number at the previous fair in 2012. These top buyers have already arrived for 8,000 pre-scheduled business meetings with the 3,800 exhibiting companies at the fair, which occupies 94,500 square metres of Fira de Barcelona's Gran Via venue.

Barcelona-based SEAT, which is part of the Volkswagen Group, has chosen the Geneva Motor Show to introduce its new vehicle in the Leon range, the cars whose sales increased the most in 2013, with a total of 102,000 units sold. This latest creation is the new Leon Cupra, by far the most powerful and the fastest vehicle manufactured by the Catalan company, whose main factory is located in Martorell (Greater Barcelona). With its 280 horsepower, this sports model will hit the market in both 5-door and 3-door versions. Coinciding with the opening of the event this Tuesday, SEAT also presented the Mango version of its Mii city car, a special edition resulting from the collaboration between designers at the SEAT Martorell plant and the Catalan fashion multinational which includes, amongst other novelties, exclusive paintings in beige and black.

GSMA, the organisers of the Mobile World Congress, have announced on Thursday that more than 85,000 visitors from over 200 countries participated in this year’s event. The figure sets a new impressive attendance record with an overall increase of 18% on last year’s edition. Around 80,000 attendees participated at the Mobile World Congress at Fira de Barcelona’s Gran Via venues and more than 5,000 visitors attended mPowered industries programme at Fira’s Montjuïc venues. Facebook founder Mark Zuckerberg and IBM CEO Virginia Rometty delivered highly anticipated keynote speeches, while close to 1,800 international market leading companies presented their latest innovative products and services. In the Global Mobile Awards, the HTC One scooped top award of the Best Smartphone of the year, while Apple iPad was announced the Best Mobile Tablet. Wearable devices were also an exciting highlight of the 2014 MWC.

The Mobile World Congress (MWC) has been held in Barcelona from the 24^th to the 27^th of February. All the halls have been filled with excitement as international competitive exhibitors showed their latest products and growing trends in the mobile phone industry. This year, ‘wearable devices’ received world-wide attention. Samsung showcased the newest smartwatches called ‘Gear 2’ and ‘Gear 2 Neo’, and also its cutting-edge smartband called ‘Gear Fit’. Sony also released its latest smartband, called ‘Core’. Other companies such as Motorola, which announced at the MWC it was going to launch a new smartwatch, are about to join this emergent part of the industry.

The App Planet at the Mobile World Congress is one of the biggest app events in the world, and the Catalan App companies have taken full advantage of the opportunity to showcase their latest products. Not only this, several Catalan App companies have come together to form the group ‘Catalunya Apps’, in which big and small companies alike have joined in order to survive and compete on the global stage. ‘InQBarna’ had extraordinary success since last year with their Music based app; they have had 700,000 downloads and Apple named the best music app in 2013. Inqbarna isn’t the only large company to commit to ‘Catalunya Apps’; Sixtemia, founded 5 years ago, is on board as well.

A total of 53 companies are present at the ‘Catalonia’ stand that the Catalan Government has set up at the Mobile World Congress (MWC), for “established companies with international sales to newly-created start-ups”. Larger Catalan companies already dispose of their own stand at the MWC, the world’s largest fair in the mobile phone industry, which was launched on Monday in Barcelona for the 9^th consecutive year. Joan Tarradellas, CEO of the public business innovation agency ACCIÓ, highlighted the heterogeneity of the companies present at the ‘Catalonia’ stand, which work on different fields, from developing applications for the biomedical sector to dealing with social networks, urban mobility or ‘smart cities’.

Within a year, Pope Francis’ Twitter account, @Pontifex, has reached 12 million followers while his tweets are 4 times more re-tweeted than the ones of U.S. President Barack Obama. Indeed, each of Pope Francis’ messages generates an average of 6,637 re-tweets, while Obama’s messages are re-tweeted 2,309 times on average. Such data was unveiled on Tuesday at the Mobile World Congress in Barcelona, which is the main international event of cell phone related technologies. After analyzing the Pope’s impact on the digital environment, the study ‘The Internet loves Pope Francis’ concludes that Pope Francis is the world leader with the greatest influence in social networks, above the Dalai Lama or Cristina Kirchner.

Mobile World Congress (MWC), the world’s biggest congress in the mobile phone industry, takes place from today until Thursday in Barcelona. The Catalan capital is hosting this event for the 9th consecutive year. More than 1,800 companies from all over the world showcase their latest products at the event and more than 77,000 visitors are anticipated at the conference centre at Fira Gran Via. Mark Zuckerberg, founder of Facebook and new owner of Whatsapp, will follow today’s earlier speech by Whatsapp founder Jan Koum with his highly anticipated keynote talk. Virginia Rometty, IBM´s CEO and recently pronounced most powerful woman in Business, will also appear as a keynote speaker on Wednesday. Leading mobile phone companies such as Samsung, Sony, Nokia, Huawei, HTC and others are expected to launch their new devices at the exhibition.

Some 1,900 police officers, both from the Catalan Police Force (called Mossos d’Esquadra), and from the local polices of Barcelona and L'Hospitalet de Llobregat (Greater Barcelona), will ensure the safety of the 75,000 visitors expected to attend the Mobile World Congress, the main international event of the mobile-phone-related industry. This trade fair and conference takes place each year in Barcelona and the upcoming edition will run from the 24^th to the 27^th of February. With this safety reinforcement plan, plain-clothed police officers will be deployed in the pavilions of the Mobile World Congress, while the number of uniformed-police patrols will be increased to dissuade pickpockets. Furthermore, there will be more private security guards controlling the premises this year and a dedicated police station where attendees can report any loss or theft will be open all day long.

The Director General of Fira de Barcelona and Executive Vice President of Mobile World Capital Barcelona, Agustí Cordón, presented on Wednesday the initiative ‘Mobile Ready’, a set of activities that will show citizens and tourists in Barcelona the potential transformations of mobile technology on their daily lives. ‘Mobile Ready’ will travel across the main architectural, commercial and entertainment points of the Catalan capital. Moreover, coinciding with the Mobile World Congress, the Fira de Barcelona facilities in Montjuïc will host the event ‘4 Years From Now’, which will bring together international investors and over 1,000 entrepreneurs in the Information and Communication Technology sector.

Contemporary Catalan literature is being well received amongst British critics. The BBC recently interviewed Catalan writer Marc Pastor on the hit show ‘Meet the Author’ to introduce the English translation of his novel ‘La Mala Dona’ (known as ‘Barcelona Shadows’ for UK readers), which was published by Pushkin Press in January 2^nd. Critics have also praised ‘Maletes perdudes’ (‘Lost Luggage’), a novel by Catalan writer Jordi Puntí, who took part in the British Library’s European Literature Night last May. Another English publishing house has bought the rights of ‘Jo confesso’ (‘I confess’), a Catalan best-seller by author Jaume Cabré, and plans to publish it on 2015.

The Born Cultural Centre has been selected as the venue to host the latest edition of the 080 Barcelona Fashion Week, from the 27^th until the 31^st of January where the newest collections for Fall/Winter 2014-2015 will be showcased. In the show’s 13^th edition, more than thirty designers and brands are ready to participate from Albéniz to Zazo & Brull to already established names such as Custo Barcelona, Desigual, Mango, Sita Murt, TCN or Punto Blanco. The fashion show will take over different spaces inside the Born Cultural Centre leading to the closure of the cultural and historical centre, which has closed its doors to the public from the 25^th to the 1^st of February 2014.

12 Catalan campsites are now amongst the very best in Europe after receiving the award for ‘Best Camping 2014’, one of the highest existing distinctions for this type of tourist establishments. They were each awarded ‘5 stars’ and are listed in a guide published by Germany’s main Automobile Association (ADAC), read by millions of German and Dutch campers. Seven of the twelve campsites are located in the Province of Girona, on the Costa Brava (north-eastern Catalonia). Invited in the main CMT Tourism Fair in Stuttgart, the directors of the campsites have stated that these distinctions would be instrumental in attracting more campers from Germany, which has a significant number of potential customers.

Barcelona’s next Mobile World Congress, which will take place from the 24^th to the 27^th of February, should be the “best edition ever”, according to the CEO of GSMA and Director of the event, John Hoffman. Indeed, 75,000 visitors are expected to attend the world’s most important fair in the mobile industry, meaning 3,000 more than in February 2013. Besides, so far, five weeks ahead of the opening, the number of online registrations is already 15% higher than last year. The economic impact on the Catalan capital will be an additional income of €356 million and the creation of 7,220 jobs. One of the highlights of this year’s edition will be the participation of Facebook-inventor Mark Zuckerberg, who will give a conference on the 24^th of February.

Fira de Barcelona - the Catalan capital trade fair organisation - expects to end 2013 with revenues of €117.2 million, meaning 10.9 % more than targeted, 1.7 % more than last year and 2.2 % more than in 2011. The institution’s management stressed that such good results came from the “ability to attract major international events”, such as the Mobile World Congress or the EVS27, dedicated to the electric vehicle. The foreign sector already contributes to 50% of the Fira de Barcelona revenues. Indeed, the institution, apart from welcoming professionals from all around the world, has also created other trade fairs in foreign countries and next year it will open new fairs in Qatar or Japan.