fair

Next February, the Mobile World Congress (MWC), the world’s most important event in the mobile industry, will open its doors in Barcelona for the 9^th consecutive year. The major companies in the sector will introduce new products or give conferences on applications designed for many innovative uses. By hosting the fair each year at least until 2018, Barcelona, named Mobile World Capital, is looking to become an international leader in this industry. The city has also created a HUB to develop the sector even further. The 2014 edition of the fair expects to break all records. The Director of the MWC, John Hoffman, stated that 75,000 visitors were expected, meaning 3,000 more than last year. Besides, once the fair will be over, it is estimated the local economy could have gained €340 million from it.

Over 4,000 people have visited the 27^th edition of the World Electric Vehicle Symposium (EVS27), which is the main international congress and trade fair in this field. It was held from the 17^th to the 20^th of Novemberin Fira de Barcelona’s Gran Via venue. According to the organisers, this year’s edition which took place in the Catalan capital for the first time was “the most successful” and also “the most international”, with attendees from 58 countries, 1,300 delegates and 232 exhibitors. During the fair, the major brands exhibited their new electric models while the latest technologies for electric vehicles, especially batteries and charging systems, were also on display. Meanwhile, the World Electric Vehicle Association (WEVA) awarded on Wednesday afternoon the E-Visionary Prize, distinguishing Malaga (Spain), Indianapolis (US) and the Japanese Goto islands as the three most sustainable urban environments in the world.

Barcelona has hosted the CitiSense forum on smart cities on the 17^th and the 18^th of November. Over 250 mayors and representatives from a hundred different countries have shared their knowledge and experience on smart cities, open innovation, energy savings and efficient mobility with 69 experts. Barcelona was chosen because it serves as a laboratory for both innovation and knowledge and also for its proud history among smart cities. By organising this forum, the World Bank was hopeful that other cities with a margin of “smart” growth would take advantage of the experience of more advanced cities in this area such as Barcelona. The CitiSense forum was intentionally launched simultaneously with the Smart City Expo, which takes place in Barcelona and aims at promoting internationally methods and projects in this field.

Barcelona will host the 27^th International Electric Vehicle Symposium and Exhibition (EVS27) and the Expoelèctric trade fair in mid November. Organising these two fairs is part of the city’s economic strategy to boost the electric vehicle sector, which has been declared a priority for the entire Greater Barcelona area and Catalonia. The latest technologies, notably batteries and charging systems will be on display in the Catalan capital, while the organisers also hope to introduce electric vehicles to a very wide audience. These fairs will coincide in Barcelona with two other events dedicated to sustainable development: the Smart City Expo and BCNRail, both taking place between 19-21 November.

The International Golf Travel Market (IGTM) fair takes place this week in PortAventura, located near Salou and Tarragona, at the Catalan Costa Daurada. By hosting this event, the world’s most important fair in the sector, the Province of Tarragona, and more specifically the Costa Daurada, aims at becoming a favourite destination for golf fans from all over the world. The fair is attended by 350 companies from 65 different countries and 1,400 professionals. The seven golf clubs in the Costa Daurada see the fair as a perfect opportunity to multiply by 3 the number of international tourists within the next two years, reaching up to 100,000 visitors. This type of tourism has a high purchasing power and an all year round season.

Catalonia is participating in the ‘World Travel Market’ fair in London, with the objective of turning the country into a destination of reference for British tourists, and more precisely of becoming their main destination in Southern Europe and the Mediterranean. Catalonia’s stand focuses on sectors that are usually appealing to British visitors, for instance gastronomy, culture and golfing. Great-Britain has become the second largest tourist market for Catalonia after France. In the first 9 months of the year, 1.4 million tourists from the UK have visited Catalonia, generating €1 billion. The Catalan Government is expecting this trend to consolidate in the years to come.

The 19^th Edition of the Manga Fair opened its doors on Thursday on the grounds of Fira de Barcelona in Montjuic. The exhibition space has increased by 10% since the previous edition, with the number of exhibitors reaching 160. This year the ‘Saló del Manga’ will focus on sports Mangas, highlighting works like Captain Tsubasaand Slam Dunk. Another exhibition will be dedicated to Spanish Mangakas. Catalan Minister for Culture Ferran Mascarell said the Fair was an “expression of popular culture” and a place of “creativity”. Director of the Manga Fair Carles Capdevila added the event was a showcase for Japanese culture as a whole, beyond the realm of Manga.

35 companies united with public institutions formed a Boating Industry Cluster to make Barcelona an international leader in the sector. The cluster will help achieve higher levels of productivity and competitiveness. It builds on Barcelona’s deep tradition as a maritime city. In fact, Barcelona hosts the most important trade fair in the boating industry in Europe and it is the world’s 4^th largest port for cruise ships. Furthermore, more than 1,000 companies related to this sector are based in Catalonia, as well as prestigious university schools. This initiative follows Barcelona’s strategy to identify specific business sectors and create clusters to strengthen them, as it has previously done with sectors such as biomedicine, automation and mobile technologies.

The most important Fish and Seafood Fair in Europe and Maghreb is taking place in Barcelona for the second time, although Brussels continues to be the fair’s main base. This year’s edition will be attended by 146 companies with the exhibition space increasing by 24%. The Director of the company organising the event, Diversity Business, stated she was “very proud of their commitment to Barcelona and was hoping they would share a very long future together”. By choosing Barcelona, a hub on the Mediterranean, the organisers are confident they can find new business opportunities, especially with the emerging countries. Even though seafood consumption has decreased in Spain, the country remains a leader in the European and world market.

The 9th edition of the Videogame and Interactive Entertainment International Conference, Gamelab, takes place in the Catalan capital from the 26th to the 28th of June. This year the business fair and conference has moved to a smaller location – Catalonia’s Cinematheque. However, the number of participants remains the same and the expectations generated are probably bigger, since this year’s conference displays a top selection of “frontline speakers” at international level. In fact, Barcelona’s event has gradually become “one of the world congresses with the greatest influence” within the videogame industry and an “international reference” point, according to the organisers.

Mateu Hernández is the General Director of Barcelona Global, an independent private association that is trying to make Barcelona one of the best cities in the world to attract talent and business activity. Its activities are similar to associations like Partnership for New York, Berlín & Partners and London & Partners, for example. Barcelona Global is made up of the main research centres in the city, prestigious professionals from the Catalan capital or related to it, and more than thirty of the most powerful and innovative companies in Barcelona.

Car dealers are satisfied with this year’s Motor Show as several brands posted solid sales balances. However, some visitors were disappointed as major car manufacturers were absent, attendants were not very enthusiastic about the worldwide premiers and there was a lack of glamour. Driving simulators and luxury-car payment tours were the main alternative for those who wanted something other than the regular exhibition. The organisers are optimistic and aim to restore the splendour of past shows as the economic situation improves and Barcelona becomes a more important city for motor events.

On the occasion of the kick-off of the 2013 Barcelona International Motor Show, the Spanish Prime Minister, Mariano Rajoy, and 3 ministers (Finance, Economy and Industry) visited Barcelona on Friday. They held several meetings with the President of the Catalan Government, Artur Mas, and the Catalan Finance Minister, Andreu Mas-Colell. Mas and Rajoy talked for 20 minutes about Catalonia’s deficit target for 2013 and the budget for this year. Officially, they have not discussed the self-determination process. In addition, Mas also met with Luís De Guindos, Spain’s Minister for the Economy. Mas-Colell met with De Guindos and Cristóbal Montoro, the Spanish Finance Minister.

The Saló de l’Automòbil exhibition is the main meeting point for the automobile industry in Spain and will take place at the Montjuïc trade fair from May 9th to the 19th. 22 car brands and 32 premieres are announced: two worldwide, four European and 26 at Spanish level. The showing coincides with the Spanish Formula 1 Grand Prix at the Circuit de Catalunya and the extreme sports event X Games of Barcelona, completing a motor week in the Catalan capital. Spanish Prime Minister Mariano Rajoy will kick off the Motor Show on Friday the 10th of May.

The President of the Catalan Government announced the initiative which will aim to develop an industry and knowledge cluster of the automation sector. The cluster would profit from the multinational companies based in Catalonia, the country’s industrial sector traditionally linked to cars and bikes, the export infrastructures, Barcelona’s car fair, the Formula-1 racing circuit and the innovation, design and education centres. The new cluster is fully supported by the Catalan Government, since automation is one of the main engines driving Catalonia’s economy. It aims to strengthen the sector’s competitiveness, foster cooperation between companies, facilitate the education and training of professionals, develop innovation and implement strategic agendas such as sustainable mobility and electrical vehicles.