fair

Victus, the historical novel by Albert Sánchez Piñol, has triumphed on the Catalan National Day of roses and books both in the Spanish and Catalan language. In the category of media-friendly writers, the biggest-selling book has been Brúixoles que busquen somriures perduts by Albert Espinosa, the scriptwriter known for his hit TV series Polseres Vermelles (‘The Red Band Society’). Barcelona’s streets were filled with bookstalls where the most popular authors signed their books in front of huge queues of excited fans. For bookshops it is also a great chance to bring in some much needed revenue as it is estimated that on Sant Jordi’s Day they invoice between 8% and 10% of the whole year’s profits, a figure of around 18 million euros.

The Catalan tradition of Sant Jordi (Saint George) dictates that men should buy a red rose to their beloved and women ought to give them a book in return. That's the theory, but in practice the crowd who fills the centre of Barcelona is buying many other things, such as earrings, T-shirts or even scarlet artichokes… April 23rd is a good day to be in Barcelona. The atmosphere is cheerful and roses tower over thousands of people who stroll down la Rambla, looking for a certain title at the bookstands or just being seduced by the cover of the latest bestseller.

Saint George (Sant Jordi in Catalan) is the patron saint of Catalonia. Every 23rd April the traditional red roses and all kinds of books invade the streets creating a unique atmosphere. Tradition says that the man gives a rose to his loved one and she offers a book to the man she loves. However, tradition has evolved and people also give books and roses to partners, family members and friends now. Despite the crisis six million roses and a million books are expected to be sold.

The announcement coincides with the kick off of Catalonia’s International Tourism Fair (SITC), which takes place in Barcelona from the 19th to the 21st of April. The news was announced by Taleb Rifai, the Secretary General of the World Tourism Organization (UNWTO), and the Catalan Minister for Business and Employment, Felip Puig. The United Nations tourism congress takes place every two years. Furthermore Rifai praised the SITC’s international projection, since this year it has replicated the number of participating countries and has the United Nations’ support.

Classic and contemporary authors from Catalonia, writing in Catalan or in Spanish, are one of the main attractions of this year’s Salon du Livre in Paris, which is one of the main book fairs internationally. Running from Friday the 22nd to Monday the 25th of March in the French capital, this year the book fair has Barcelona as its guest city under the title ‘Barcelona, ville des prodiges’. The Institut Ramon Llull, the public body in charge of promoting Catalan culture abroad, is organising the presence of Catalan literature at the fair. During the first day, the visitors were mainly interested in Eduardo Mendoza, Carlos Ruiz Zafón and Josep Pla, who wrote ‘The Grey Notebook’ which has just been translated into French.

Between the 11th and 13th of March, Barcelona will host the spring meeting of Bio-Europe, the continent’s largest partnering conference of the global biotechnology industry, for the second time. 1,300 biomedical companies will participate in the event, with more than 2,000 delegates and executives. 60 out of the 100 Spanish companies attending are from Catalonia. In the last decade, Catalonia, particularly the Greater Barcelona area, has become the most important centre in Southern Europe within the biomedical field and one of the main centres internationally. Barcelona’s Deputy Mayor for Economic Affairs, Sònia Recasens, praised the importance of the event as it boosts those “added-value sectors that are strategic for the city’s economic growth”.

Seat, which is owned by Volkswagen, will assemble the new car in its Greater Barcelona plant. The new León SC has a more coupé design, with three doors, and will be on sale by May. It comes after last year’s launch of the five-door Seat León at the Paris Car Fair. James Muir, the President of Seat, stated that the brand will “explore new territories” with the new model, which has “dynamic” bodywork. According to Muir, this “guarantees the pleasure of driving” without diminishing “functionality”. The Catalan car manufacturer has also confirmed that it will stop building its Seat Exeo saloon car model as of July. In 2012, Seat posted overall losses, due to a drop in the Spanish market, and now Germany is fast becoming its main market.

The world’s main event of the mobile technology industry, which takes place in Barcelona every year, ended on Thursday. This year’s event broke all records, going beyond all expectations. This was the 8th consecutive year the event has been organised in Barcelona, and this year the GSMA Mobile World Congress moved to a new venue in Fira de Barcelona, which has a much larger capacity. “We are very happy with the record results for the 2013 MWC in our first year in Fira de Barcelona’s Gran Via venue”, stated John Hoffman, CEO of GSMA, which organises the congress. Over the four days, senior executives of the world’s main companies of this industry gathered in the Catalan capital. It had an impact of more than €320 million for the local economy.

This week the GSMA Mobile World Congress is in full swing in Barcelona. From the 25th to the 28th of February the MWC has opened its gates to more than 70,000 participants. On Tuesday, the 18th edition of Global Mobile Awards took place in the Catalan capital. The Android system and software was acclaimed for its role in the current mobile technology and in this regard the Samsung Galaxy S III won best Smartphone and Nexus 7 the best Tablet. 32 prices in six different categories were awarded to advances in mobile technology of several companies.

The GSMA Mobile World Congress, the main international trade fair and congress for cell-phone-related industries, is being held in the Catalan capital from Monday the 25th of February until Thursday the 28th. 70,000 attendees, half of which are senior executives from 200 different countries, are coming to Barcelona to develop new business opportunities and discover the sector’s novelties. With 94,000 square metres of exhibition space, 1,500 participating companies and 300 speakers, the 2013 MWC will break all previous records, and it will be the 8th consecutive year it has been organised in Barcelona. In addition, Barcelona will unveil its new Mobile World Hub by June, aiming to become the world capital of the mobile industries in its own right.

Barcelona plays host each year to the world’s largest cell phone-related technology event, the Mobile World Congress, and the Catalan city is becoming an international hub in this field, concentrating several platforms, business initiatives and cultural projects. In fact, Barcelona was declared the Mobile World Capital, in order to act as a global meeting point and platform for mobile related industry. The Mobile World Centre was unveiled on Thursday in Catalunya Square, in the heart of the city, and will become a permanent lighthouse for mobile technology. It will display human stories of how this technology can help in everyday life, explaining the latest developments and also the history of this industry.

From the 28th to the 31st of January, Barcelona became the capital of the fashion world as the eleventh edition of 080 Barcelona Fashion took place in the brand new DHUB building, the city’s new museum and professional centre for design. For four days, companies, independent designers and young fashion promises met on the Barcelonan catwalk.

The world’s main event showcasing cell phone and mobile technology, the Mobile World Congress, is starting the final countdown to open its doors in one month’s time in Barcelona, as it has been doing each year since 2006. In its 8th year in the Catalan capital, the MWC, which is organised by GSMA, will move from Montjuic to the Gran Via venue of Fira de Barcelona, in order to increase its space by 30%. Between, the 25th and 28th of February, this trade fair, expert conference and industry meeting point will host more than 70,000 visitors from 200 different countries, 300 speakers and 1,500 companies, 70 of which are Catalan. The congress will bring in more than €300 million to Barcelona’s economy and will create 6,500 temporary jobs.

Barcelona’s trade fair complex will end 2012 with a €116 million turnover, an improvement compared to 2011 and even more so compared to 2010. With international leading shows such as the Mobile World Congress, Alimentaria and the Smart City Expo, Fira de Barcelona competes at an international level with the world’s main trade fairs. In a press release, Fira de Barcelona reaffirms its “leadership in Spain in the area of industrial trade shows”.

In Igualada, some 50 km west of Barcelona (in Central Catalonia), the neighbourhood called Rec is characterised by its old tanneries and textile factories which were forgotten after years of great activity. Now, the organisers of ‘Rec Stores’ have transformed these spaces into fashion shops. For three days, brands such as Sita Murt, Custo Barcelona and Desigual have sold their latest fashion clothes and accessories. One of the organisers, Jordi Ribaudí, explained that the objective of ‘Rec Stores’ is to “unveil the neighbourhood, giving life to it and structuring it as a part of the city”.