marketing

London's Shard, in the Tower Bridge area, is Europe's tallest building. Its viewpoint, located on the 72^nd floor, opened its doors in 2013 and has offered a wide range of events since then: silent discos, winter experiences and in the near future a very ambitious project: a traditional Catalan human tower performance. "The image would be amazing" stated 'The View from the Shard's marketing head Anna Domingo. Although she admits that there is not yet a specific date, she declared to CNA that they are "working very tight" with the Delegation of the Catalan Government to the UK "to promote the Catalan culture also from here". In 2012, Castellers de Vilafranca, one of the most iconic group of Castellers, displayed a tower on the 20^th floor of a building located right in front of New York's Empire State building.

FC Barcelona's Economic Vice President, Javier Faus, has given a press conference on Tuesday to review the 2013/14 finances, revealing that the Catalan club has made its second highest profit ever of €41 million a figure previously only topped by the 49 million euros in the 2011/12 season. Furthermore, Barça posted a record income of €530 million. Faus also explained that in the four seasons since 2010/11, when the new Board came into power, the club has an accumulated profit of €113 million. In addition, The 2013/14 season also witnessed a reduction in the net debt by 44 million euros, meaning that since the new Board took over, this figure has decreased by 143 million, and as of June 30 of this year now stands at 287 million euros, while four years ago it was 431 million.

The contract signed by Qatar Sports Investment and FC Barcelona foresaw the possibility of including a new sponsor on the shirt of the club’s football first team from the third season of the agreement. FC Barcelona’s President Sandro Rosell has welcomed Qatar Airways, “an ambitious brand with global aspirations, always commitment to the utmost excellence in its field.” The Qatar Foundation now becomes FC Barcelona’s Official Human Development Partner, which “will allow them to continue promoting their shared values”, states the Catalan club.

The Catalan sports club has signed an agreement with the Catalan Tourism Agency to collaborate in the promotion of Catalonia as a global tourist reference point. The deal, which runs through till June 2013, means that FC Barcelona will help promote the Catalan tourist industry via its official communication channels

The bus, which will accompany the first team when Barça play away from the Camp Nou, is FC Barcelona's new mobile store for official Barça products. The FCBotiga Mobile Bus was unveiled at the Catalan club sports city.

The HP International Centre of Barcelona will be fostered in order to get “the maximum efficiency and effectiveness […] avoiding the dispersion in different European centres and countries”. The company will focus its image and printing business’ marketing services for the entire Europe, Middle East and Africa in Catalonia.