investment

The Spanish telecommunications multinational Telefónica will open a new call centre to take care of consumer queries in L'Hospitalet de Llobregat, a city literally attached to Barcelona's municipality. The new facilities will be operational from the 26^th of May. It will initially start with 50 workers but by November it will already employ 310 people. According to Kim Faura, Telefónica's Director for Catalonia, the company's strategy is to relocate call centres and place them near the areas where consumers live.  This new call centre will be Telefónica's fourth one in Catalonia and will focus on helping clients going through digital environments. Faura's aim is to make this centre Spain's flagship for this sort of issues.

This weekend the Formula 1 World Championship comes to Catalonia once again thanks to a long tradition which blends the motor industry and competition. Catalonia has several industries related to cars and motorbikes. Aside from SEAT, Nissan, Honda and Rieju are important factories that supply components worldwide. Catalonia plays host to a packed motor sports calendar. The Formula 1 Grand Prix, the GP Motorbike Grand Prix, the World Rally Championship all take place in Catalonia among other endurance series, classic races and indoor or outdoor motorbikes championships. Moreover, Catalan drivers are competing in a lot of international categories. For instance, last year the three Motorcycle World Champions – Marc Márquez, Pol Espargaró and Maverick Viñales - were all Catalans.

Paul Allen, who founded Microsoft together with Bill Gates, has invested $40 million in the Barcelona-based Scytl, which is present in 35 countries and is one of the most innovative e-voting companies at world level. Allen will join Scytl's shareholders through his investment fund Vulcan Capital. Vulcan Capital's Manager Abhishek Agrawal will join the Catalan company's Board. Agrawal praised Scytl's "key role" in upgrading electoral processes in cooperation with governments throughout the world. In fact, in the last 10 years the Catalan company has carried out e-voting commissions in the US, Canada, Mexico, Ecuador, France, Norway, Switzerland, Bosnia, India, Iceland and Australia. Since 2006 the company led by Pere Vallès has made profits and grown by 70% each year.

The $6-billion BCN World has added another top international investor to those developing Europe's premier holiday resort, to be located next to the PortAventura theme park in Catalonia's Costa Daurada. Chinese casino company Melco, Spanish hotel network Melià and UK shopping centre developer Value Retail will build the first resort of the total 6. PortAventura, which will host Ferrari's theme park in Europe, will also build 3,000 additional hotel rooms. However, the company promoting BCN World, Veremonte, was waiting for the legal framework to be adapted in order to close deals with further investors. Last weekend, the Catalan Government and the Catalan Socialist Party (PSC) signed an agreement to adapt the rules and this Wednesday, Veremonte announced the Hard Rock deal.  

The Catalan economy is more open than ever and attracts record levels of foreign investment, according to new data published on Thursday by the Catalan Minister for Business and Jobs, Felip Puig. The minister celebrated the fact that for the second year in a row, the prestigious ‘Financial Times’ newspaper ranked Catalonia first region in continental Europe in foreign investment and job creation. Catalonia attracted up to 91 new business projects with an estimated investment of almost 3,000 million dollars (around 2,257 million euros) and the creation of 7,427 jobs. Gross foreign investment figures from the Spanish government put the figure at 3,500 million euros. Exports in 2013 were at record levels, and generated 58,359 million euros. There are now more than 49,000 companies selling abroad in Catalonia, a 6.8% increase in comparison to 2012.

American corporation One Distribution, which runs the skating brand Supra and Kr3w Denim, will move its European headquarters from Biarritz (France) to Barcelona. From the Catalan capital, One Distribution will also be managing its markets in the Middle East and Africa. The US company will occupy a 1,000 square metre building in Barcelona's 22@ technological district, in the Poblenou neighbourhood. Two showrooms will also be built to showcase One Distribution's products. According to sources from the Catalan Ministry for Business and Employment – which has assisted the company in setting up offices in Barcelona, 30 new jobs will be created within the first two years.

In Catalonia, direct foreign investment – excluding the stock-exchange –grew by 31.5% year-on-year to reach €3.51 billion in 2013, as indicated by a report from the Spanish Ministry of Economy and Competitiveness. According to the Foreign Investments Registry, with such a figure, Catalonia achieved its second best year in history, only surpassed by the €4.82 billion received in 2010. Besides, Catalonia accounted for 22.2% of all foreign investments in Spain in 2013, which amounted to a total of €15.81 billion, meaning 8.8% more than the previous year. The region of Madrid was the leading Autonomous Community in Spain for foreign investment attraction, receiving €8.64 billion, which is it to say 54.6% of the total amount. However Madrid's sum also represents a 7.1% decrease on 2012 figures.

Japanese multinational Olympus, specialized in optics and reprography, has unveiled its new headquarters for Spain and Portugal, aimed at becoming its main centre for Southern Europe. The new facilities are located in the business district of L'Hospitalet de Llobregat, a city literally attached to Barcelona, between the Catalan capital and El Prat Airport. The new offices occupy 2,500 square meters in a building on the Europa Square, close to the Fira de Barcelona. It will welcome 30 employees of the divisions of Consumer Product, Microscopy, Industry, and Medical Systems. Merging the headquarters for Spain and Portugal constitutes a step forward to gain weight on the Southern Europe market, said Olympus Iberia's CEO.

The Barcelona-based fashion enterprise announced that the French investment group Eurazeo will join the Catalan company after a €285 million injection. For this operation, Desigual will issue a share offer that will increase its capital by 10%, which will be entirely covered by Eurazeo. In 2013 Desigual posted a net profit of €129 million, which represents a 71% growth on the 2012 figures. The Catalan retail company's turnover reached €828 million, 18% more than the previous year, according to the Director General of Desigual, Manel Jadraque. On Tuesday, when presenting the company's results for 2013, Jadraque disclosed an EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) of €242 million, representing 29% of the sales figures.

Catalonia’s PortAventura and Ferrari have reached an agreement to build a new area dedicated to the illustrious sports cars, expanding the current amusement park. Thanks to an over €100 million investment, ‘Ferrari Land’ will open in 2016 with 75,000 m² at its disposal. Visitors will discover several attractions designed for fans of the Italian brand, including a vertical accelerator announced as the highest and fastest in Europe. ‘Ferrari Land’ will also host the first Ferrari themed hotel, which will offer 5-star accommodation in 250 rooms. The Italian company had already opened a dedicated theme park in Abu Dhabi named ‘Ferrari World’, which was met with much success among fans of the prancing horse. The new amusement facilities will be built next to 'BCN World', a $6 billion resort that will open next to PortAventura, with hotels, conference centres, casinos, theatres and golf courses.

E-commerce giant Amazon is studying the possibility of opening its first logistics centre in Catalonia, as advanced by some newspapers on Thursday. The new facilities could be located in El Prat de Llobregat, next to Barcelona's main airport. The centre could dispose of 210,000 m2 of work space and 151,000 m2 of land, making it larger than the Amazon centre in Madrid, according to ‘La Vanguardia’ newspaper. Works could start soon for the logistics centre to become operational by late 2015, with 3,000 employees expected to be hired. The Catalan Minister for Business and Employment, Felip Puig, regretted this early announcement as the company has not reached a final decision yet. Puig regretted the “reckless” move by the Spanish Secretary for Trade for disclosing the news and added that Catalan authorities continued to “work discreetly” to attract investments from foreign multinationals.

The President of Barcelona Chamber of Commerce, Miquel Valls, stated on Thursday that the independence process was not affecting Catalonia’s economic recovery. During a press conference, Valls emphasised that such a statement was based on concrete “facts”. He stressed that Catalonia had tripled the amount of incoming foreign investment compared to the Spanish average, and that the Catalan economy had also registered better figures in enterprise creation and business confidence, employment and other indicators showing an economic recovery According to the report on conjecture and economic perspectives, the Catalan GDP grew by 0.7% during the fourth quarter of 2013, whereas the Spanish GDP dropped by 0.1%. Valls also recalled that the consultation vote on the political future of Catalonia would involve “citizens and not businesses”, thus responding to the employers who recently voiced their opposition to Catalonia’s independence.

Around 60 German businesspeople working in Catalonia have issued a manifesto against independence from Spain. They warn against “the dreadful consequences” that independence would bring for the Catalan economy. The manifesto signers, who work in companies that invested millions in Catalonia and in the rest of Spain, state that independence would represent the automatic expulsion from the European Union. They also add that “it is doubtful” it could still use the Euro. Furthermore, they “warn about the dangers of a nationalist fervour, which in the last century, has brought immeasurable suffering to Europe and which will neither bring anything good to Catalonia”. Besides, on the same day, the President of Spain’s main employer association, Juan Rosell, stated that independence would be “disastrous” for human relations. The Catalan Government respects their opinion but has refused to comment on the manifesto.

‘elBulli1846’, the ambitious initiative of acclaimed Chef Ferran Adrià, could well become a reality in March 2016 thanks to a €9 million investment made through the Catalan Chef’s foundation. The Catalan Government described such an initiative as “a national project”. ‘elBulli1846’ is named after the number of dishes created in the 3-Michelin-star El Bulli, which was awarded the world’s best restaurant on 5 occasions. Adrià’s new project is notably looking to establish a unique centre in the world for innovation, research, and training in the field of avant-garde cuisine. Besides, for 20 days a year, visitors will have access to ElBulli restaurant, with half of the available entrances awarded for free through a lottery. The centre will be located in the old restaurant’s venue in the Cap de Creus Natural Park (Costa Brava). 3,000 square metres will be added but built respecting the environment.

An investment fund from Qatar has bought the Hotel Renaissance, located in the Eixample neighbourhood of the Catalan capital. Inici del formulariAccording to La Vanguardianewspaper, the transaction was closed at the price of €78.5 million. The Marriott Group will continue running the establishment as the agreement provides for a long-term management, but the Qatari buyer will participate in the most strategic decisions. The hotel passed from having four-stars when it belonged to AC Hotels, to five stars, after being purchased by the Marriott Group. Its workforce expanded considerably to reach a hundred employees after its re-opening in March 2012. The hotel features 211 rooms and had an average occupancy of 67 % during its first opening year.