flowers

On the 23^rd of April, Catalans celebrate the day of their patron saint, Jordi (Saint George). The day is Catalonia's equivalent to Valentine's Day in the Anglo-Saxon world but it is also a day that pays homage to worldwide literature and reading. Men and women offer books and roses to those they love: relatives, friends, work colleagues and particularly to lovers and partners. Every year introduces twists to the tradition with 2015 presenting the 'TecnoRose' amongst other innovative designs. In addition, many authors spend the day touring around to give readers signed copies of their books. The amount of books sold this year is expected to follow the success and exceed the sales of 2014. 'El món blau. Estima el teu caos' by Albert Espinosa and 'La templanza' by Maria Dueñas are predicted to be among the bestsellers.

Spring is back in Girona as until this weekend the Catalan city is filled with thousands of flowers to celebrate Temps de Flors (Flowers Time), the most important Catalan flower festival and an essential social and cultural event for the city. In its 59^th edition, which will run until the 18^th May, Temps de Flors offers a total of 185 different free exhibitions, including beautiful historic patios as well as some new sights, like the Cathedral basement or the Casa Pastors. Most of the spots are in the open air, so tourists can appreciate them while strolling through the heart of Girona. This year’s edition includes an emotional tribute to Maria Cobarsí, the promoter of the festival who died in 2013.

Perhaps the most famous holiday in Catalonia, Sant Jordi combines culture with romance as books and roses are exchanged. As we all know by now, the legend of Saint George is a celebration of love epitomized by the brave knight who saved a princess from a terrible dragon thus harvesting a beautiful rose from its blood. So how did that become a day for buying and promoting books? Back in 1928, some Catalan booksellers decided to promote the holiday by setting some bookstalls all over the city to celebrate the anniversary of the death of two of the biggest names in literature, Miguel de Cervantes and William Shakespeare. Catalan Book Day was born and it would be declared World Book Day by UNESCO in 1995. The day after the Easter break combined with great weather resulted in a 3% increase in book sales. Swedish author Jonas Jonasson, Spanish authors Almudena Grandes and Pilar Urbano and Catalan writer and athlete Kilian Jornet were the bestsellers for 2014.

On the 23^rd of April, Catalans celebrate one of their dearest festivities of the year: Sant Jordi (Saint George). The day is Catalonia's equivalent to Valentine's Day in the Anglo-Saxon world but it also represents a homage to literature and reading. Traditionally men offered red roses to their girlfriends or wives, and women offered a book in return. Nowadays, both men and women offer books and roses to those they love, whether their life partners, relatives, friends or even work colleagues. On almost every corner and on the main streets throughout Catalonia there are stands selling either roses or books. It is the day celebrating love but also the most important day for the publishing industry, selling around 8% of their yearly sales and advertising the latest gimmicks. In a country with 7.5 million people, some 7 million roses are sold and around 1.5 million books on this single day.

As has been traditional over the last 58 years, when spring arrives the city of Girona dresses up with flowers and colours abound during a week at the festival “Girona, Temps de Flors”. There is much more than flowers: music and gastronomy also participate in this festival of smells, tastes and magic images of a city that completely changes from the 11th to the 19th May. In this edition the floral installations are displayed in 142 spaces, eleven more than last year, consolidating the Festival as the most important floral event in Catalonia.

The Catalan tradition of Sant Jordi (Saint George) dictates that men should buy a red rose to their beloved and women ought to give them a book in return. That's the theory, but in practice the crowd who fills the centre of Barcelona is buying many other things, such as earrings, T-shirts or even scarlet artichokes… April 23rd is a good day to be in Barcelona. The atmosphere is cheerful and roses tower over thousands of people who stroll down la Rambla, looking for a certain title at the bookstands or just being seduced by the cover of the latest bestseller.

Saint George (Sant Jordi in Catalan) is the patron saint of Catalonia. Every 23rd April the traditional red roses and all kinds of books invade the streets creating a unique atmosphere. Tradition says that the man gives a rose to his loved one and she offers a book to the man she loves. However, tradition has evolved and people also give books and roses to partners, family members and friends now. Despite the crisis six million roses and a million books are expected to be sold.

The Enramades of Arbúcies, a small town near Girona, is one of the oldest traditional celebrations in Catalonia. Each year this event takes place from June 7th to 13th. However, the most spectacular day is the ‘street flower carpet’ championship, which took place last Sunday. The neighbours from each street (including children, youngsters, adults and elders) all work together in this process.

National Geographic chose Girona and the flower exhibition as one of the best world destinations for this spring. Thousands of visitors visited the city these days enjoying floral exhibitions and other art works. ‘Girona, Temps de flors’ has increased its exhibitions from 27 to 32 and its historic patios from 82 to 85.

There is a special feel to the streets of Catalonia on 23rd April as for one day locals set aside their daily concerns to celebrate a unique tradition: Sant Jordi’s Day. Every 23rd April is awash with the colour of roses and the gleaming jackets of books hot off the presses. Tradition dictates that today is the day men give their loved ones a rose and in return women buy men a book. The results are spectacular as around 7 million roses and 1.7 million books are sold in the space of a single day.

Flowers of varying species, size and colour have been chosen based on their ability endure the climate of the city.