fashion

The Barcelona-based fashion enterprise announced that the French investment group Eurazeo will join the Catalan company after a €285 million injection. For this operation, Desigual will issue a share offer that will increase its capital by 10%, which will be entirely covered by Eurazeo. In 2013 Desigual posted a net profit of €129 million, which represents a 71% growth on the 2012 figures. The Catalan retail company's turnover reached €828 million, 18% more than the previous year, according to the Director General of Desigual, Manel Jadraque. On Tuesday, when presenting the company's results for 2013, Jadraque disclosed an EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) of €242 million, representing 29% of the sales figures.

The Born Cultural Centre has been selected as the venue to host the latest edition of the 080 Barcelona Fashion Week, from the 27^th until the 31^st of January where the newest collections for Fall/Winter 2014-2015 will be showcased. In the show’s 13^th edition, more than thirty designers and brands are ready to participate from Albéniz to Zazo & Brull to already established names such as Custo Barcelona, Desigual, Mango, Sita Murt, TCN or Punto Blanco. The fashion show will take over different spaces inside the Born Cultural Centre leading to the closure of the cultural and historical centre, which has closed its doors to the public from the 25^th to the 1^st of February 2014.

The new facilities are the second longest building in the Catalan capital, as it is 186 metres long. Desigual’s new headquarters are located on prime real estate, just in front of Barceloneta beach and next to the W Hotel. They will initially host 840 employees but at a later stage they will host up to 1,500 people. The building is split into 6 storeys and occupies 24,400 square metres. According to Desigual’s President, Thomas Meyer, the building is inspired by the retail company’s values such as “positivity, respect, compromise and constant improvement”. The President of the Catalan Government, Artur Mas, attended the unveiling event and praised Desigual for combining the “informality” of its clothing style with the “seriousness” of a company with shops in more than 100 countries.

The fashion label Desigual based in Barcelona has obtained a €200 million line of credit from different banks. This financial support will be used to finance international expansion as well as plans for a new logistical centre in Vilamoura (Barcelona). Leading this investment is the Catalan bank CaixaBank, mostly owned by La Caixa. Under the slogan “Desigual – It’s not the same” the label wants to focus on continual improvements, innovation, engagement, tolerance, positivism and fun. Within this slogan now Desigual is trying to attain a more international status, enlarging its current team of 2,900 people from 72 different nationalities.

From the 28th to the 31st of January, Barcelona became the capital of the fashion world as the eleventh edition of 080 Barcelona Fashion took place in the brand new DHUB building, the city’s new museum and professional centre for design. For four days, companies, independent designers and young fashion promises met on the Barcelonan catwalk.

In Igualada, some 50 km west of Barcelona (in Central Catalonia), the neighbourhood called Rec is characterised by its old tanneries and textile factories which were forgotten after years of great activity. Now, the organisers of ‘Rec Stores’ have transformed these spaces into fashion shops. For three days, brands such as Sita Murt, Custo Barcelona and Desigual have sold their latest fashion clothes and accessories. One of the organisers, Jordi Ribaudí, explained that the objective of ‘Rec Stores’ is to “unveil the neighbourhood, giving life to it and structuring it as a part of the city”.

The Director General of the Catalan fashion retailer, Enric Casi, had already warned that the MANGO's profits in 2011 would be lower than usual due to its extensive investments and expansions abroad. In 2012, the company expects a profit of €200 million due to the investments and has already seen positive results for the first months of this year. The successful multinational was founded in Barcelona in 1984 and has over 2,400 outlets in 107 countries and over 11,000 employees.

The Catalan textile industry accounts for 34% of Spanish fashion exports. A new report by “The Brandery” shows that in 2011, Catalonia was a crucial factor in the success of Spain’s growing fashion industry and emphasises its continuing and growing importance on the international fashion stage. The report was shown at an event this weekend and provides an encouraging insight into Catalonia’s significance in the Spanish fashion sector.

Four days on the Gaudí catwalk and over 230 national and international exhibitors in the Gran Via fairground reaffirmed the convention as the quintessential meeting of the bridal industry worldwide. The Catalan designer Rosa Clarà was chosen another year to open the four days of catwalks at the ‘Pasarela Gaudí Novias’. Exports from Catalan wedding products made the industry generate a turnover of 10% more than in 2010. Currently, the industry is opening to Mexico and China.

The Brandery is an urban fashion trade show which holds two editions every year, one in summer and the other in winter. The Brandery winter edition was held from the 27th through to the 29th of January 2012 at the Montjuïc fair trade complex.

During four intense days, the ceremonial hall of the old Palau del Rei (King’s Palace) of Barcelona, the Saló del Tinell, became a catwalk full of glitter, aromas and, above all, glamour.

Barcelona’s independent fashion fair kicks off this week, running from Wednesday 25th to Saturday 28th. The fall-winter 2012/2013 collections of prestigious brands and designers such as Desigual, Pierre Cardin or Mango will be presented in the centre of Barcelona’s Gothic Quarter in the Plaça del Rei (King’s Square) and the Saló del Tinell, inside the former King’s Palace.

The company plans to open 60 new stores around the world in 2012, and build a new logistics centre in the town of Viladecans, located south of Barcelona. This year, the Catalan brand plans to launch a household linen collection and collaborate with the famous Cirque du Soleil to present new designs inspired by the spectacle.

The 5th edition of the urban and contemporary fashion exhibition The Brandery takes place in Barcelona from the July 13th to the 15th in the Monjtuïc venue. The fashion fair has created a new space called ‘Brandtown a FashionXperience’ that will host concerts, fashion shows and exhibitions.

Catalan Olga Fontanillas is the founder of this NYC-based company. She assures this is the best time to break into the American market.