The cava sector sold of 243 million bottles in 2012, a 1.53% increase thanks to exports
The exports of this sparkling wine very similar to Champagne reached 161 million bottles sold, representing an historical record. 41 million bottles went to non-European markets, such as China and Brazil. In Japan, the consumption of cava increased by 32%; in China, by 21%; and in the UK, by 12%. However, there is a continued loss in the Spanish market, with a drop in sales of 6.28% because of the crisis and the boycott of Catalan products. The 2012 bad domestic results followed a 8.7% drop in Spain in 2011. According to the Chairman of the Cava Regulatory Board, the global 2012 figures represent an excellent result considering the economic crisis and constitute results, he added, that unfortunately “many sectors would like to have.”