New SEAT Ibiza gets the attention at opening of 38th Barcelona International Motor Show
The 38th edition of the Barcelona International Motor Show kicked off on Thursday, with a session dedicated to journalists and industry professionals. On the first press day of the event, 11 carmakers unveiled some of their new products. In particular, SEAT – the Barcelona-based car manufacturer which forms part of the Volkswagen group – unveiled the new 2015 models of the Ibiza and Alhambra ranges, two world firsts. The Ibiza's new model retains the exterior design of its predecessor but incorporates state-of-the-art technology to allow smartphone use while driving. The International Motor Show will open its doors to the general public on Saturday 9 May, with 38 international brands – 17 more than two years ago, marking a turning point after the darkest moments of the economic crisis.