tourist

PortAventura announced it will start the construction of the amusement area devoted to Ferrari in May, with the objective of finishing work around a year-and-half later. FerrariLand will be part of PortAventura and will also be the first theme park of the Italian car brand in Europe, adding to the park it has in Abu Dhabi. It will be built in Salou, located in Catalonia’s Costa Daurada, near Tarragona and Reus. The new area will come after a €100 million investment. In addition, in the coming  months it should be confirmed whether the $6 billion BCN World resort, with Las Vegas-style hotels and casinos, but also with theatres and conference centres, is to be developed in the area. PortAventura also announced it is about to unveil its first 5-star hotel, coinciding with the theme park’s 20^th anniversary.

The flatlands in the counties near the city of Lleida (‘Pla de Lleida’ in Catalan) are probably the least touristy area of Catalonia and are known for having fog during most of the winter. Now this area located in western Catalonia is trying to reverse the negative view that this meteorological phenomenon implies. Tourism entrepreneurs have created a website promoting fog, with the slogan “Think positive, think fog”, and have now organised two walking routes through the countryside, visiting different villages and heritage monuments.

In 2014 in Catalonia, not only has there been a rise in the number of overnight hotel stays but also a substantial growth in the number of visitors. Hotel figures show 50,018,636 overnight stays last year, a 1.5% increase over 2013. Catalan hotels received a total of 16,754,342 visitors, an increase of 3.4% over last year. The Catalan tourism infrastructure played host to 62% foreign residents (10.3 million) and 38% (6.3 million) of residents from Spain. December is increasingly becoming an important month as the number of overnight stays climbed to around 2 million (1,983,259), which represents 6.1% more than the same month in 2013 and the highest rate ever recorded for this period of the year. Catalonia remains above the average rate for Spain, as its occupation rate is 56.2%, whereas that of Spain overall is 54.8%.

‘Lucy’s Mansion’, an independent building inside the Gold River Hotel at the amusement park PortAventura in Tarragona, will be adapted into a five-star hotel.  PortAventura will be twenty years old this season and the theme park wants to celebrate it by moving into the highest level.  The new hotel will be inaugurated on 2^nd April  with twenty-eight deluxe rooms and two suites. At the same time, PortAventura will build a new building inside the Gold River Hotel named ‘Callaghan’. This new four-star hotel will be the biggest establishment of the park with seventy-eight rooms and will be inaugurated on 1^st June. The development of the hotel complex confirms the strategy of PortAventura to consolidate its position as the best familiar leisure destination in Europe.

Despite a decrease in Russian visitors, Catalonia increased the number of international tourists it hosted during 2014. Some 16.7 million foreigners travelled to Catalonia last year, which sets a new historic record. In addition, it represents a 7.2% increase on 2013 figures. International visitors spent more than €15 billion during their stay, 6.1% more than in 2013. Therefore, foreign tourism accounted for some 7.5% of Catalonia’s entire GDP during 2014. Each tourist spent an average of €900 during their stay. The Catalan Minister for Business and Employment, Felip Puig, presented the figures on Wednesday and emphasised that the objective for future years is not so much to increase the number of tourists but rather to increase the revenue which they bring in. 

The Andorra-la Seu d’Urgell Airport kicked off its public and commercial activities on Thursday, and is able to host aircraft of up to 40 seats. The old La Seu d’Urgell’s airfield, in the middle of a Pyrenean valley and only 15km away from Andorra, has been updated to go beyond being a facility merely used by recreational light aircraft. From now on, small commercial airliners, charter flights and air taxis will be able to operate from this mountain airport very close to Catalonia’s and Andorra’s main ski resorts. The new facilities will be managed by the Catalan Government and Andorra, which will meet half of its operational costs. The Catalan Executive is currently negotiating with 8 companies that may be interested in flying from the airport. Furthermore, the permits needed to host flights from outside the Schengen Area are expected to be granted by the Spanish authorities during 2015.

Veremonte has decided not to buy the land to build the macro-casino and holiday resort yet and it will wait until it has a better knowledge of the town-planning project's details, which are currently being defined by the public authorities. The main company behind the holiday resort had an exclusivity right to purchase some 500 hectares of land from a Caixabank's subsidiary until December 10 at midnight for €380 million. Veremonte has confirmed it will continue to work on the $6 billion BCN World project with Hard Rock, Melco, Value Retail, Melià and Caesars Entertainment and it could buy the land at a later stage. After knowing about Veremonte's decision, the Catalan Government announced it had reached an agreement with Caixabank to manage the purchase of 150 hectares of land during 18 months at no cost, allowing other companies to buy some plots. They have also confirmed that the project will carry on, "with or without Veremonte". The first version of the town-planning project should be issued in later January and the definitive version should be approved during the summer months, in order to allow construction as from autumn 2015. 

Ski and snow lovers across Catalonia will be able to hit the slopes this weekend for the first time this season, but not all the doors to powder will be open, due to weather conditions. The unseasonably mild winter has meant that most ski resorts will be operating at "half gas" this weekend, with some important resorts such as Baqueria Beret choosing not to open at all. Others, such as Boí Taüll have said they will open on Saturday but only at 50%, and the first ski resort to open its doors has been Vallter 2000, which was operational as from this Friday with 4 lifts and 4 runs. Other resorts expect to open some of their runs, but the final decision will depend on weather conditions in the near future. During the 2014-2015 season, Catalan ski resorts invested a total of €17 million. Baqueria Beret invested the most, over €11 million, due to its size and to commemorate its 50^th anniversary.

Cirque du Soleil will be performing in PortAventura at least until 2020, the popular family resort and theme park on the Costa Daurada (Catalan for the Golden Coast) in Tarragona, southern Catalonia. The five-year partnership was announced this week, after last season’s success. The internationally renowned Canadian performance troop made their debut at the Catalan theme-park last summer, with their show ´Koozo´ in July and August. Following its success they decided to base their summer productions there until 2020. In 2015 they will perform ´Amaluna´, a show that combines a coming-of-age tale with a love story. The show will coincide with the 20^th anniversary of the theme park, one of the most popular family destinations in Europe. 

Barcelona ranks 9^th in the list of the cities with the best reputation in the world, according to a study presented by the prestigious ESADE Business School. The Catalan capital stands out especially in areas of tourism, sport and culture. The City RepTrak 2014 study was presented on Tuesday at ESADE, which has its headquarters at the Catalan capital. The report measures the reputation of 100 cities around the world, and the 5 cities at the top of the list are Vienna, Munich, Sydney, Florence and Oslo. European cities were the highest ranking, followed by those in the United States, and well ahead of those in Asia-Pacific, Latin America and Africa. While Barcelona has risen from being 23^rd to the top ten, Madrid has dropped from 27^th to 32^nd place.

Beyond Barcelona, other port cities in Catalonia that are also cruise ship destinations are closing the 2014 season with positive results. The Ports of Palamós and Roses in Girona’s Costa Brava (northern Catalonia), and that of Sant Carles de la Ràpita in the Ebro Delta (south of Tarragona Province) will be closing this season having brought a total of 43,000 passengers on 50 cruise ships. This will have generated a total of €3 million for the local economy. The Port of Palamós has had its second best season in history with 38,616 passengers and 36 cruises. The Port of Roses closed the season in October with 10 cruise ships bringing a total of 3,700 passengers, while that of Sant Carles de la Ràpita brought a total of 4 ships and half a thousand passengers to the region. The city of Tarragona, which received approximately 2,000 passengers in 2013, is hoping to double these figures for 2014. Moreover, the Port Authority of Tarragona is planning to build a new terminal over the next four years, with a goal of bringing 40,000 or 50,000 passengers per year when completed.

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

Barcelona will be hosting the International Boat Show 2014, between the 15^th and the 19^th of October. The 54^th Edition of the Show is expected to be the most successful yet, and organizers are confident it will show that the marine industry has left the crisis behind for the first time in 7 years. The Port of Barcelona is the perfect location for such an event, and is a significant contributor to the Catalan economy. An exhibition of both commercial and recreational marine vessels, organizers expect high levels of participation and sales. One of the highlights of the exhibition will be Lehr and Nautigas, maker of the innovative engine that runs on propane, leading the way in environmentally-friendly vessels. Among the show’s 19 facilities there will also be organic fuels on display, with explanations of both their environmental and financial benefits.  

Barcelona is the 4^th most visited city in Europe and the 16^th in the world, welcoming 8 million tourists each year. It is acknowledged to be Spain's industrial hub where international trade fairs and conferences are being held. In addition, it is one of the top destinations among Erasmus students and the main cruise ship harbour in Europe. However, thanks to cheap airlines, Barcelona has also developed a reputation for low-cost tourism that often focuses on holidays of beach, booze and partying. On the one hand, this shows the young and fun atmosphere of the city and contributes significantly to the economy. On the other hand, according to locals, the so-called ''drunken tourism'' tarnishes Barcelona's reputation and has negative impacts. The City Council aims to control this kind of tourism and is currently attempting to introduce stricter regulations for holiday rent apartments. It has already banned land-based bar crawls around the city and wants to ensure the legality of alcohol-based boat trips as it does not have control over the city's waters.  

Tourism booms in Spain, with 9 million international visitors in August 2014, up by 8.8% since last year. Official data shows record breaking numbers, with August being the busiest month. In the first seven months of this year, tourists spent over €34.5 billion, the highest number in history. Catalonia is the most popular destination, attracting over 2.4 million tourists in August alone, a 7.5% increase from last year. Following Catalonia, the best results were seen in the Balearic Islands and Andalucía, all of which showed significant increases in recorded visitors for this year. August has been the busiest month on record, with tourists mainly coming from France and Italy, while over the whole year, the most frequent visitor continues to be British.