tourism

Emin Capital will buy Barcelona’s Torre Agbar, designed by Jean Nouvel, for €150 million. North-American Hyatt will invest a further €35 million to transform the 145-metre-tall building into one of its grand luxe hotels. Grand Hyatt hotels – the US company’s luxury brand – tend to occupy iconic buildings in the world’s main business cities. The Agbar Tower has become one of the most emblematic buildings of the Catalan capital, with its blue and red lightening and bullet shape imitating a flame. Nouvel’s tower was unveiled in 2005 to host the main headquarters of the water distribution multinational Agbar. The Catalan multinational, which owns the 50,000-square-metre tower, will now look for another building in Barcelona to place the 700 people working in its central offices.

The International Golf Travel Market (IGTM) fair takes place this week in PortAventura, located near Salou and Tarragona, at the Catalan Costa Daurada. By hosting this event, the world’s most important fair in the sector, the Province of Tarragona, and more specifically the Costa Daurada, aims at becoming a favourite destination for golf fans from all over the world. The fair is attended by 350 companies from 65 different countries and 1,400 professionals. The seven golf clubs in the Costa Daurada see the fair as a perfect opportunity to multiply by 3 the number of international tourists within the next two years, reaching up to 100,000 visitors. This type of tourism has a high purchasing power and an all year round season.

Three exhibitions convey the splendour of the city of Girona (in north-eastern Catalonia) during the Middle Ages. The curators of all three exhibitions wished to break away from the notion of “darkness” which is often associated with such times, when these several centuries actually shaped the city’s glorious past. Visitors can get acquainted with 13^th century Jewish doctors or intellectuals, walk down the streets of Medieval Girona, and contemplate masterpieces such as the portrait of Catalan King Peter III. The City Museum, the Museum of Jewish History and the Monastery of Sant Daniel are hosting exhibitions on medieval Girona until the 30^th of March 2014.

The National Art Museum of Catalonia (MNAC) has opened two terraces to its visitors who will enjoy never-seen-before panoramic views over Barcelona city and Montjuïc Mountain. This intervention was part of the investment policy of the museum to increase its revenues. Visitors will pay an entrance fee to access the roof of the ‘Palau Nacional’ while the new available space will also be rented out for concerts and other events. Director of the MNAC Pep Serra explained this initiative would help diversify the uses of the museum and give people a new “reason” to go up to Montjuïc for a visit.

Catalonia is participating in the ‘World Travel Market’ fair in London, with the objective of turning the country into a destination of reference for British tourists, and more precisely of becoming their main destination in Southern Europe and the Mediterranean. Catalonia’s stand focuses on sectors that are usually appealing to British visitors, for instance gastronomy, culture and golfing. Great-Britain has become the second largest tourist market for Catalonia after France. In the first 9 months of the year, 1.4 million tourists from the UK have visited Catalonia, generating €1 billion. The Catalan Government is expecting this trend to consolidate in the years to come.

International tourism keeps growing in Catalonia. The money that each international visitor spends in Catalonia increased by 4.9% in the first 9 months of 2013 and reached €905 per person on average. Furthermore, between January and September, foreigners visiting Catalonia spent 11.9% more than they did in the same period of 2012. According to data released by the Spanish Ministry of Industry, Energy and Tourism, Catalonia has been the main destination in Spain measured by total spending volume during the first 9 months of the year. It is followed by the Balearic Islands, which registered revenue of €9.59 billion (7.5% more than 2012 figures). Valencia (also called Valencian Country) was the fifth Autonomous Community, with €4.24 billion.

Aiming to control better the number of tourists visiting Antoni Gaudí’s famous Park Güell and to obtain revenue to pay for security and maintenance, a few months ago Barcelona City Council approved charging an entrance fee. Friday 25th will be the first day that visitors will have to pay for a ticket in order to access Gaudí’s monuments located in this park in the Catalan capital. The rest of the park will be open to the public as it used to be, without entrance fees. Up to Wednesday noon, 1,900 tickets had been sold for Friday, representing 23% of those available. In addition, the City Council delivered 25,000 cards for the park’s neighbours, in order to allow them access to the park’s entire area, including the zone where Gaudí’s monuments are located.

The Italian investment group has announced it will build and manage 3,000 of the 6,000 hotel rooms of the ‘BCN World’ mega resort, the competitor to Madrid’s Eurovegas that is being developed by Veremonte in Salou (Costa Daurada). The $6 billion entertainment resort will be located next to the beach and the PortAventura theme park, which is owned by Investindustrial. After a year of talks, the Italian company has finally decided to join the mega resort project, which will have casinos, hotels, convention centres, luxury shops, restaurants, golf courses and a beach club. The CEO of ‘BCN World’, Xavier Adserà, confirmed that the resort will begin building in the first half of 2014, employing 17,000 people. The hotel group Melià, shopping-mall company Value Retail and casino group Melco Crown Entertainment will build the first phase.

The Port of Barcelona will have a new terminal for Carnival cruise ships by 2016. The US company announced on Friday that it will invest €20 million to build a terminal capable of serving ‘post panamax’ cruise ships. These boats can transport 4,500 passengers in ‘turnaround’ operations, which means starting and ending the trip in Barcelona. The new facility will have an area of 10,000 square metres. It will be called Terminal E and located at Barcelona harbour’s Adossat Dock. Carnival Corporation explained that the investment aims to adapt to the sector’s future needs, which point towards larger boats. With this investment, Barcelona strengthens its position as Europe’s and the Mediterranean Sea’s main centre for cruise ships, being also the world’s fourth largest port for this industry.

The Catalan capital’s airport is the world’s third largest centre for low-cost flights. Two thirds of the seats on offer from or to Barcelona El Prat Airport are managed by low-cost companies. All Europe’s main low-cost airlines fly to Barcelona. This confirms Barcelona’s tourist attractiveness. In addition, this type of air traffic has enabled the Catalan airport to become one of Europe’s main airports. For the first time, last August more passengers went through Barcelona El Prat than through Madrid-Barajas, which means El Prat was Spain’s main airport. This might be a key asset when low-cost airlines also operate transcontinental flights.

Catalonia has consolidated its position as Spain’s top destination for international tourists, strengthening its leadership during the summer months but also throughout the year. 11.04 million foreigners visited Catalonia between January and August, 26.1% of all the 42.3 million international tourists who visited Spain in that period. The Balearic Islands (19.7%) and the Canary Islands (15.9%) follow Catalonia’s lead. Furthermore, all the historical records at Spanish and Catalan level were broken last August: 8.3 million tourists visited Spain during that month, and 27% of them chose Catalonia as their destination. This represents more than 2.25 million foreigners visiting Catalonia in a single month, a 12.3% increase on data from August 2012. 

The 12th edition of the Acústica music festival has broken records with the highest amount of spectators ever. The five day music event, located in the town of Figueres in the north-east region of Girona, saw a total of 80,000 spectators – an increase of 25% on last years edition. The annual festival showcased the best of Catalan music and for its duration the centre of Figueres was transformed into a pedestrainised zone with open air stages in the streets. The most popular concerts were those of the groups Chambao, La Pegatina and the municipal band of Figueres and Delafé y las Flores Azules. The director of the event, Xavier Pascual, stated the attendance figures illustrate the “good health” of Catalan music and culture.

A report issued by the Spanish Ministry of Industry, Energy and Tourism reveal how Catalonia has received €7.68 billion from foreign tourist expenditure between January and July of this year. The figure represents an increase of 9.8% on 2012, and also means that Catalonia received 23.9% of Spain’s total foreign tourist spending, higher than any other area. Meanwhile, each tourist spent an average of €878 during their visit – 4.4% higher than last year’s figures. The average daily expenditure also increased by 1.2% on last year to €123. The Canary Islands received the second highest amount of foreign tourist expenditure with €6.24 billion, while The Balearic Islands were third with €5.67 billion.

According to figures released by the Spanish Institute of Statistics, overnight hotel stays among foreigners in Catalonia have increased by 2.5% during July compared to the same month of 2012. While there has been an increase in the amount of foreigners visiting, the rate of hotel stays among the Spanish population in Catalonia is down by 7.3%. In total, the amount of overnight stays among foreigners in Catalonia during July was 5.82 million, while for Spanish nationals this figure was 1.57 million. Catalonia accounts for 23.2% of total hotel stays among foreigners in Spain, second only to the Balearic Islands with 37.9%.

Since January, 8.7 million foreign visitors have come to Catalonia, a rise of 5.1% on the same period of 2012. Catalonia has become the main tourist destination in the whole of Spain during July, with 2.1 million foreign visitors, according to a survey carried out by the Institute of Touristic Studies. This figure represents a 3.1% rise on July 2012. Catalonia now receives 26.7% of Spain’s total international tourists. French tourists account for the largest share, with an increase of 1.9% on last year, representing a third of all foreign tourists. However, it is Russians that have contributed most to this significant growth. Spain as a whole received 34 million tourists since January, with July setting a new record.