tourism

The Catalan capital’s action plan against illegal accommodation for tourists resulted in July in the closure of 256 apartments whose activity has been considered illegal, a figure which has to be added to the 112 orders announced in the first half of 2016. Besides ordering the ceasing of their activity, the accommodation websites responsible for the flats, Airbnb and Homeaway, will have to face a 30,000 euros fine for not having the required licence. This has been possible mainly due to the task of the so-called ‘flat scouts’, a figure recently created by Barcelona’s city hall, who have found 234 illegal accommodations, while the official inspectors in charge of this only detected 22. “This is not a summer campaign but an action plan which has come to stay” warned Barcelona’s deputy mayor for Ecology, Urbanism and Mobility, Janet Sanz and emphasised that tourism in Barcelona “is not related to seasons”. 

The Catalan capital underwent a major transformation concerning the infrastructure and urban planning during the nineties, mainly due to the celebration of the Olympic and Paralympic Games in 1992. However, rather than stopping there, Barcelona continued to adapt the city to its disabled visitors and is now considered one of the most accessible tourist destinations in Europe. Various travel agencies in the Catalan capital specialise in providing information for people with a disability. To achieve this, they offer the best accessible hotels, activities and adapted transport. Moreover, the public transport network is fully accessible and several beaches, one of the main attractions in Barcelona, also offer assisted bathing services for disabled people who cannot access the water independently.   

Neither ‘Brexit’ nor the lack of a government in Spain seem to have affected the progress of the Catalan economy, which registered 3.5% growth at the end of the second quarter of 2016 compared to the same period last year. According to figures released this Thursday by the Catalan Finance Ministry and the Catalan Statistics Institute (Idescat), the pace of growth in  the second quarter was 0.8% in terms of GDP, the same figure registered in the previous quarter. Regarding the economic sectors, industry registered the highest growth, even higher than the Eurozone average. Considering these figures, the forecasts for the whole of 2016 made by the Catalan Department for Economy may have to be revised upwards, since in May the body estimated a 2.9% growth for the whole year.

This Monday, the first American tourist group of the ‘From Bark to Bottle’ program arrived in Catalonia. About ten people saw the extraction of cork from a tree in the north-eastern Catalan region of Baix Empordà.  The objective of the tour is to shine light on the value and culture of cork as well as the positive aspects of Catalonia. Additionally, the objective is to educate: far from the Mediterranean, many Americans believe that trees are cut down to make cork, which is not the case. In fact, the director of the CFCA, Patrick Spencer has specified that they will not increase the number of tours nor make them bigger to not impact the environment too negatively, but additionally to keep the quality of the tours high and also “intimate”. 

The American airline has started this Thursday its summer travel season launching the service between Washington-Dulles and Barcelona-El Prat airports. The flight will be offered until the 29th of October and will leave Barcelona every day at 11.15 am and arrive in Washington at 14.30 pm the same day. The return leg will take off from the United States at 18.10 in the evening and land in Barcelona at 08.05 the following morning. The Barcelona-Washington non-stop daily flight is the latest addition to the intercontinental offering from the Catalan airport, which also has connections with New York and Sao Paulo, amongst others.

The Catalan Government wants to put a stop to ‘binge tourism’ and will therefore expel from the Catalan Tourism Agency (ACT) those establishments which promote it. The decision came after a meeting with representatives from the Association of Tourism Employers of the Counties of Penedès and Garraf (ADEPG). Director General of Tourism Marian Muro called on businessmen of the sector “to be brave” and preserve Catalonia as a prestigious tourist destination and “contribute” so that its image “won’t be damaged”. Indeed, an operator that organised the so-called ‘Karibean Spring Break’ in Salou, which was promoted directly to young foreigners and used binge drinking and the expectation of sex as a promotional tool to lure the young tourists, has withdrawn this tourism package from the market.

The port of Palamós on the Costa Brava will receive more luxury cruises this season, but will also lose almost 20,000 passengers compared to 2015. Although the number of cruise liners stopping at the Catalan coastal town will not vary substantially, there will be a decline in the number of passengers due to the fact that the two cruise ships with the greatest capacity, the Thomson Dream and the Island Escape, will not dock this season. The former has changed its route to the Caribbean, while the latter has been sent to the scrapyard. The president of Ports of Catalonia, Ricard Font, says that this decline is not a “major concern” because it responds to “objective reasons” and that the port of Palamós is still highly valued. Proof of this, he points out, is that 59% of the companies that will dock from now until November are luxury cruise liners that carry passengers coming to spend three times more money than conventional cruise travellers. In 2016 the port will also open the maritime station, which has been remodelled and is almost ready for when Palamós becomes an external border within the Schengen zone.

Tourists spent 2.467 billion euros in Catalonia in the first quarter of 2016. This sum is equal to 6.7% more than the same period last year, according to the Tourist Expenditure Survey (Egatur) published by the Spanish Statistics Institute (INE). In March alone, the amount that foreigners spent in Catalonia was 922 million euros, a decrease of 5.6% compared with March of last year. On a country-wide scale, foreigners spent 12.255 billion euros in all of Spain in the first quarter of 2016, 7.4% more than last year. These figures indicate that Catalonia absorbed 20.1% of foreigners’ expenditure in Spain in the first three months of the year.

The Catalan Government collected €43.5 million in tourism tax revenue in 2015, an increase of nearly 5.5% from 2014. Quarterly analysis shows a growth in revenue from hotels, cruises, and tourist homes used by those visiting Catalonia. Additionally, the Catalan Government said that 2015’s numbers show widespread growth in touristic revenues across almost all areas of Catalonia, with Terres de l’Ebre leading with an 11.6% growth from 2014. Catalan Ministry for Business and Knowledge Jordi Baiget said the increase in revenue is “parallel to the increase in tourists” who visit Catalonia — especially those who visit during the last quarter of the year, which in 2015 proved to be the most successful. 

In 2015, Barcelona saw 740 million euros from American home-sharing website Airbnb, through which over 800,000 guests connected with over 9,000 hosts. This number marks an increase in guests, in amount earned, and in overnight stays. This year also saw a shift in lodging location as the rented spaces are no longer primarily centred in the historic ‘Ciutat Vella’ neighbourhood. By the website´s data, Barcelona is now the fourth most important destination, preceded by Paris, London, and New York. CNA spoke to CEO of Airbnb in Spain and Portugal Arnaldo Muñoz, who explains the negotiations in progress between the company and the Catalan and Barcelona authorities. 

Local gastronomy and wine form the focus of Catalonia’s tourism strategy for this year. Coinciding with its selection as the European Region of Gastronomy 2016, the Catalan Tourism Agency (ACT) is promoting a wide range of routes, mainly designed to do by bike, which combine sport, nature and the main wine denomination of origin areas. ITB Berlin is the biggest tourism fair in Europe and one of the most important in this sector worldwide. “We have to be here”, stated ACT’s President, Xavier Espasa. Regarding the German market, which is the third country of origin in terms of number of tourists, this is “getting more sophisticated” and appreciates Catalonia as a diverse destination, more than just the usual attractions, which reinforces the idea that it goes further than sun, beaches and Barcelona.

International tourists spent €713 million in Catalonia this past January, which represents nearly 18% more than what they spent in the same period last year. In Spain as a whole, international tourists spent more than €3.712 billion in January, which despite representing a 3.6% increase compared to the same month last year, is much lower than the rise registered in Catalonia. In fact, according to data released by the Spanish Statistics Institute (INE), Catalonia is the only region in Spain in which the average spend per person grew in the first month of the year. The average spend registered in January totalled 958 euros per person, 1.3% more than in January last year, while the daily spend per tourist was 159 euros, 16.7% more than in the previous January.

The first European date on ‘The River Tour 2016’ will be in Barcelona. The Boss will visit the Catalan capital on the 14^th of May to commemorate the 35^th anniversary of the release of his album ‘The River’ with a concert at Camp Nou. ‘The River Tour 2016’ started in Pittsburgh on the 16^th of January and The Boss performed the whole album, one of his most iconic works. Together with the E Street Band, Springsteen will offer two other shows in Spain; one in San Sebastian and the other in Madrid. Tickets for the Barcelona show will go on sale on the 1^st of March, with prices ranging from 80 euros to 115 euros for reserved seats. The last time The Boss visited Barcelona was in 2012, when he offered a double show during ‘The Wrecking ball’ tour.

London's Shard, in the Tower Bridge area, is Europe's tallest building. Its viewpoint, located on the 72^nd floor, opened its doors in 2013 and has offered a wide range of events since then: silent discos, winter experiences and in the near future a very ambitious project: a traditional Catalan human tower performance. "The image would be amazing" stated 'The View from the Shard's marketing head Anna Domingo. Although she admits that there is not yet a specific date, she declared to CNA that they are "working very tight" with the Delegation of the Catalan Government to the UK "to promote the Catalan culture also from here". In 2012, Castellers de Vilafranca, one of the most iconic group of Castellers, displayed a tower on the 20^th floor of a building located right in front of New York's Empire State building.

Catalonia promoted itself as a leading tourist destination at London World Travel Market, one of the most important global events for the travel industry. This year, Catalonia’s strategy focused on its selection as European Region of Gastronomy 2016, so that routes based on local food and wine have been designed to add value to Catalonia’s traditional attractions. “We must appreciate the gastronomic richness of our country” stated Delegate of the Catalan Government to the UK, Josep Manuel Suárez, who highlighted the Mediterranean diet as “fundamental”. Throughout the week, Catalonia’s stand will offer to the 50,000 visitors expected to attend the fair an image of the territory that goes beyond sun and beaches, promoting the Pyrenees region and cities with a relevant Roman heritage such as Tarragona. The aim is to diversify Catalonia’s tourism and to become a city break destination as well.