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Ferrari Land, the international brand’s first theme park in Europe, is closer to its opening in Vila-Seca, a town in the southern Catalan region of Tarragona. Over the next few weeks the operators will carry out the urbanisation of 60,000 square metres of the amusement resort, located next to the Port Aventura theme park. Ferrari Land represented a €100 million investment and will include simulators, shops, restaurants, as well as replicas of Italian buildings. However, one of its main attractions will be ‘Cavallino Rampante’, Europe’s tallest rollercoaster, reaching 112 metres high. The attraction should allow visitors to feel the acceleration experienced by a F1 driver, reaching 180 km/h in 5 seconds.Ferrari Land is set to increase by 20% the number of visitors to Port Aventura, which will break all records achieved since it opened in May 1995.
Veremonte has added additional uncertainty to the future of the BCN World project, the largest holiday resort in Europe based in the Costa Daurada, near Tarragona. After a $6 billion investment, it will include – among other facilities – 6 mega-casino hotels, amusement parks and shopping malls. Veremonte – which was initially leading the project – announced that it could leave, depending on how the Catalan Government will develop the final Urban Plan and how it will set the conditions for the second phase of the casino licences' tender. In 2012, Veremonte had already reached an agreement with La Caixa bank to buy 500 hectares of the land. However, the company missed the first deadline and did not meet the second one (last December) to do so, arguing that the final Urban Plan had not yet been approved. The Catalan Government then jumped in and reached an agreement with La Caixa for the rights to buy the land and guarantee the project's continuation. Veremonte still continues to be linked to the project through the casino licence tender, for which it is running with Hard Rock and Melco.
Sebastian Vettel, Ferrari Formula One Team Driver, together with the President of the Catalan Government, Artur Mas, have set on Thursday the symbolic first stone of the company’s first theme park in Europe, which will be an expansion of PortAventura, the main amusement resort in Catalonia, located on the Costa Daurada and near Tarragona. Ferrari Land is expected to be ready by the end of 2016, after an initial investment of €100 million. It is likely to become PortAventura’s main attraction and is expected to make the Catalan holiday and amusement resort reach 5 million visitors per year. Once Ferrari Land is operational, it will employ about 150 people, in addition to PortAventura’s staff. The project also includes a 5-star hotel themed around the Ferrari brand, but this will be built during a second stage.
PortAventura announced it will start the construction of the amusement area devoted to Ferrari in May, with the objective of finishing work around a year-and-half later. FerrariLand will be part of PortAventura and will also be the first theme park of the Italian car brand in Europe, adding to the park it has in Abu Dhabi. It will be built in Salou, located in Catalonia’s Costa Daurada, near Tarragona and Reus. The new area will come after a €100 million investment. In addition, in the coming months it should be confirmed whether the $6 billion BCN World resort, with Las Vegas-style hotels and casinos, but also with theatres and conference centres, is to be developed in the area. PortAventura also announced it is about to unveil its first 5-star hotel, coinciding with the theme park’s 20th anniversary.
‘Lucy’s Mansion’, an independent building inside the Gold River Hotel at the amusement park PortAventura in Tarragona, will be adapted into a five-star hotel. PortAventura will be twenty years old this season and the theme park wants to celebrate it by moving into the highest level. The new hotel will be inaugurated on 2nd April with twenty-eight deluxe rooms and two suites. At the same time, PortAventura will build a new building inside the Gold River Hotel named ‘Callaghan’. This new four-star hotel will be the biggest establishment of the park with seventy-eight rooms and will be inaugurated on 1st June. The development of the hotel complex confirms the strategy of PortAventura to consolidate its position as the best familiar leisure destination in Europe.
The Catalan Government is now managing the sale of the 150 hectares owned by La Caixa on which the BCN World holiday resort should build its 6 macro-casinos. On Thursday the bank and the Catalan Executive signed the agreement, which comes the day after the private investor Veremonte announced it was postponing the land purchase once again. Veremonte had an exclusivity agreement to buy 500 hectares of land before December 10 at midnight for €380 million, but it postponed the purchase because the urban planning details were still unknown. However, the core of BCN World's project, which is the 6 Las Vegas style hotels and casinos as well as a luxury shopping mall, only takes up 150 hectares. The Catalan Government decided to jump in to strengthen the project and guarantee that the main plots will be available for private investors to build the casinos. It will manage the sale for the next 18 months, while the definitive and detailed urban planning for the area should be approved in July 2015. The other hectares will be directly sold by La Caixa.
Veremonte has decided not to buy the land to build the macro-casino and holiday resort yet and it will wait until it has a better knowledge of the town-planning project's details, which are currently being defined by the public authorities. The main company behind the holiday resort had an exclusivity right to purchase some 500 hectares of land from a Caixabank's subsidiary until December 10 at midnight for €380 million. Veremonte has confirmed it will continue to work on the $6 billion BCN World project with Hard Rock, Melco, Value Retail, Melià and Caesars Entertainment and it could buy the land at a later stage. After knowing about Veremonte's decision, the Catalan Government announced it had reached an agreement with Caixabank to manage the purchase of 150 hectares of land during 18 months at no cost, allowing other companies to buy some plots. They have also confirmed that the project will carry on, "with or without Veremonte". The first version of the town-planning project should be issued in later January and the definitive version should be approved during the summer months, in order to allow construction as from autumn 2015.