the district

Telefónica’s R&D centre in Barcelona’s 22@ technological district will lead the company’s innovation internationally and will significantly increase its staff numbers, which currently stands at 220 workers. The decision strengthens Barcelona’s position as the Mobile World Capital, as it already hosts the main event of the mobile technology industry at an international level. In total, Telefónica has 6 R&D centres spread throughout the world. Besides Barcelona, the company’s innovation centres are based in Silicon Valley, Sao Paulo, London, Tel Aviv and Madrid. The Barcelona centre is now celebrating its 10th anniversary. In the last decade, Telefónica has invested up to €200 million in its Catalan centre, €28 million of which was in 2012.

The company working on creating mobile applications and payment systems will arrive in the Catalan capital in July. It will start by creating 75 direct jobs but its plans are to gradually increase staff figures. Transax will operate from Barcelona to Europe, the Middle East and Latin America. The Catalan Government’s Invest in Catalonia programme has facilitated the Canadian company’s arrival. Furthermore, the Catalan Business Minister emphasised that Catalonia was the European region that received the greatest direct foreign investment in 2012, according to a report by the Financial Times.

Mateu Hernández is the General Director of Barcelona Global, an independent private association that is trying to make Barcelona one of the best cities in the world to attract talent and business activity. Its activities are similar to associations like Partnership for New York, Berlín & Partners and London & Partners, for example. Barcelona Global is made up of the main research centres in the city, prestigious professionals from the Catalan capital or related to it, and more than thirty of the most powerful and innovative companies in Barcelona.

The Mayor of Barcelona, Xavier Trias, emphasised that Cisco’s new centre will put the Catalan capital “in the forefront” of smart city projects. Cisco will invest €4.5 million in its new centre working on electric mobility, smart lighting and other urban projects. On top of this, the American company will also invest another amount, yet to be determined, to renovate the Ca l’Alier factory, which is owned by the City Council and has been transferred to the American company in exchange for the renovation. In addition, Trias – who is on an official trip to the United States – and the Mayor of San Francisco, Edwin M. Lee, agreed to increase the cooperation between the two cities, starting with setting up a regular direct flight connection.

The main trade fair on mobile phones and technology in the world brought together 11% more participants than the 2011 edition and more than 1,500 companies, including the main multinationals in the sector. Barcelona was declared the Mobile World Capital last summer and will organise this top international event until at least 2018. The 2012 congress had a direct economic impact of €300 million for the city and Catalonia’s economy. The CEO of the organising company, John Hoffman, said that the 2012 MWC “has been a success in all aspects”.

The Catalan capital is hosting the first edition of the ‘SmartCity Expo & World Congress’, which brings together more than 9,000 professionals to discuss interaction between new technologies, urban planning and citizen welfare. In addition, “the father” of electric cars in Asia, Professor Chan, stated that Barcelona has the “great potential” to become the electric car’s “open window to the world”. Last week, the Mayor of Barcelona, Xavier Trias, participated in the 10th Metropolis World Congress held in Brazil, where he met with Cisco Systems Vice President to build an innovation centre focused on smart cities in the Catalan capital.

26 new knowledge-intensive companies have set their offices in Barcelona’s 22@district over the first half of this year. The innovation district has more than 1,500 companies and increased its turnover by 5.4% against the 2008 census.

The tower is located beside the sea in the first number of Diagonal Avenue in the Forum area. It will host the company’s I+D centre and will bring together all the Telefonica offices from around the city.

The industrial district of Poblenou was decided to become the technological 22@, a cluster of innovation and economic development. After 10 years, the number of high-tech companies is still growing and investigation centres are being set.