social networks

The new official account completes this summer’s launch of www.fcbarab.com, the newest addition to Barça's online platform that can be enjoyed in seven languages. FC Barcelona launches @fcbarcelona_ara, its official Twitter account in Arabic, reinforcing its leadership worldwide on social networks. The new account joins the sports club’s accounts in Catalan, Spanish, English and French.

The world’s most popular short-message network has included Catalan as one of its 28 official languages. Twitter has opened a Catalan ‘translation centre’ to adapt its content. In the first 24h, more people had registered voluntarily than the number of those who did it within the 6 months after the Finnish version was released. Twitter’s CEO had already announced at the 2011 Mobile World Congress, which is held every year in Barcelona, that the company would do it, but he did not specify a date. Wikipedia opened its Catalan version 11 years ago and Youtube incorporated Catalan in early 2011. Catalan is is the world’s 8th language with the most blogs, the 13th most used language in Wikipedia, and the 14th search language in Google.

Dídac Lee is on the FC Barcelona Board of Directors, charged with managing New Technologies. In an exclusive interview with CNA, Lee considers that it is vital for FC Barcelona to be close to the fans, and social networks are the key to reaching this goal. Thanks to Lee, Barça is now the leading sports club in the field. Lee is a renowned Catalan entrepreneur and the Chinese work culture ethos has influenced him both in his life and work.

FC Barcelona and Tencent have agreed to develop Barça’s brand in China. The deal will allow FC Barcelona to reach a massive audience as well as generate significant revenue.