shopping

The new retail outlet mall will create 1,000 new jobs. The Spanish company has bought a plot of land of 25,000 square metres from the Catalan Government to build the macro shopping centre in Viladecans, near Barcelona El Prat Airport. The mall will have top brands at low prices and it is expected to attract not only locals but also many tourists. The land had been reserved since 2006 for the creation of a business hub for companies related to the aero-spatial and mobility sectors, but the project was finally aborted due to the economic crisis. Greater Barcelona already has a similar mall 30 km north of the Catalan capital, while the new macro outlet will be less than 15 km south.

The initiative is inspired by 'Girona 10'. It lasts from June 8th to the 10th so as to promote the Costa Brava town as a commercial and tourist destination. Blanes s offering hotel nights and menus in restaurants for 12 euros as well as discounts at some local shops of 12%. 90 commercial and service establishments are participating in the initiative, which includes a shopping night.

The crisis has hit the hospitality and tourism businesses hard. However, new ideas to attract more consumers appear every day. In Vall de Ribes, in central Catalonia, a marketing strategy called ‘Pay what you want’ has begun.

The ice rink has been fully funded by the private retail sector. It aims to attract locals and visitors to Barcelona city centre in the hope that consumers will spend more in the Christmas period. Catalunya Square is the location for the largest ice-skating rink of its kind in Europe. The attraction has caused controversy because it occupies public space for a private activity in a time of serious economic difficulties.