sand

Sedimentary traps installed to prevent sand being lost to the sea

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

The Catalan Parliament has finally approved the legal framework allowing the construction and the activities of the BCN World mega-resort, to be located next to PortAventura amusement park in the Costa Daurada. Now, the company Veremonte has the final green light to start construction, after it already had announced the first investors some months ago. Casino giant Melco, hotel brand Melià, US Hard Rock, Value Retail shopping malls and Investindustrial, which owns PortAventura, will participate in the $6 billion project. Furthermore, Ferrari announced it will build its first theme park in Europe there. BCN World involves 6 mega-casinos, large-size hotels, shopping malls, convention centres, theatres, golf courses, parks, a beach club, technology institutes and smart city developments.

89 beaches and 24 marinas in Catalonia are among those sharing the highest quality standards in Europe, since they have received a blue flag. This award is given for the quality of the water, the cleanness of the environment, easy access for people with mobility problems, the security services and other indicators. Last year, 90 beaches received a blue flag while this year Catalonia received one award less. Beaches on the Costa Brava kept their 28 blue flags, those on the Costa Daurada and the Ebro Delta also kept their 38 awards, but the coast of Barcelona went from 24 to 23 quality awards. Spain has received a total of 573 blue flags for its beaches and 108 for its marinas, a record, with 23 more beaches and 11 more marinas on the list. In this way, Spain continues to top the list among 48 states and 51 territories.

In 2013, Catalonia was the first tourist destination in Spain. It received15.6 million foreign visitors, meaning 25.7 % of the total number of international tourists in Spain (one in four). The figure represents an 8% increase over the previous year. The Balearic Islands were in second place, welcoming over 11 million tourists (18.3%), a 7.2% increase. The Catalan Minister for Business and Employment, Felip Puig, stressed that tourist spending also increased significantly, generating €14.2 billion in 2013, that is to say 14% more than the previous year. At Spanish level, the number of foreign visitors reached a new record: Spain welcomed 60.6 million tourists in 2013, making it the third favourite travel destination in the world, behind France and the United States.

In 2013, in terms of occupancy rates, the town of Lloret de Mar (Costa Brava, north-eastern Catalonia), is the second tourist destination in Catalonia, behind Barcelona, and the fifth in Spain. According to data published by the Spanish Statistics Institute (INE), Lloret de Mar registered 4,989,836 overnight stays during 2013. Foreign tourists were an overwhelming majority, accounting for 4,310,537 of these stays. Besides, between January and December, the town surpassed one million tourists, with a majority of foreign visitors, from France (203,400 people) , Germany (124,000), Russia (107,600) and the United Kingdom (84,800).

Catalonia is participating in the ‘World Travel Market’ fair in London, with the objective of turning the country into a destination of reference for British tourists, and more precisely of becoming their main destination in Southern Europe and the Mediterranean. Catalonia’s stand focuses on sectors that are usually appealing to British visitors, for instance gastronomy, culture and golfing. Great-Britain has become the second largest tourist market for Catalonia after France. In the first 9 months of the year, 1.4 million tourists from the UK have visited Catalonia, generating €1 billion. The Catalan Government is expecting this trend to consolidate in the years to come.

The Italian investment group has announced it will build and manage 3,000 of the 6,000 hotel rooms of the ‘BCN World’ mega resort, the competitor to Madrid’s Eurovegas that is being developed by Veremonte in Salou (Costa Daurada). The $6 billion entertainment resort will be located next to the beach and the PortAventura theme park, which is owned by Investindustrial. After a year of talks, the Italian company has finally decided to join the mega resort project, which will have casinos, hotels, convention centres, luxury shops, restaurants, golf courses and a beach club. The CEO of ‘BCN World’, Xavier Adserà, confirmed that the resort will begin building in the first half of 2014, employing 17,000 people. The hotel group Melià, shopping-mall company Value Retail and casino group Melco Crown Entertainment will build the first phase.

In addition, 24 marinas in Catalonia have also been awarded a blue flag this year. In 2012, 87 beaches and 24 marinas were awarded. The blue flags recognise the cleanness, safety, environmental management and services provided at the beach. Spain has obtained a total of 648 blue flags: 551 recognising beaches and 97 for marinas. It means 11 more flags for beaches and 1 less for marinas than last year. Catalonia is the 3rd Autonomous Community with the highest number of blue flags in Spain recognising the quality of the beaches. The Costa Brava has 28 blue flags, the Costa Daurada and the Ebro Delta have 38 and the beaches near Barcelona or even in the city have 24 flags.

The increase of tourism from Russia contrasts with last minute bookings and the drop of the average spending. Hotels on the Central Catalan coast had a 95% occupation rate in August, the same as those on the Costa Daurada. Hotels on the Costa Brava had a 90% occupation rate. The increase of foreign tourism compensated for the drop of local visitors. Camping sites and rural cottages had a bad season, since they are more dependant on local tourism.

The team responsible for keeping Barcelona’s beaches clean uses a unique combination of boats and sand vehicles, operating daily during the summer season. This summer, the sea in front of Barcelona is particularly clean, aided by favourable coastal currents and the lack of rain which has helped reduce waste on the coast. The Deputy Mayor of Urban Development, Antoni Vives, has highlighted that “this is a particularly good year for swimming in Barcelona since the water quality is high”.

This summer, 87 beaches in Catalonia will display a blue flag recognising their overall quality, safety, environmental-friendliness, and cleanliness. It is one more flag than last year. The Costa Daurada and Ebro Delta got 37 flags and the Costa Brava got 28. Beaches near Barcelona received 22 flags. Catalonia is, after Galicia and the Valencian Community, the Autonomous Community with the highest number of such recognitions. Blue flags are awarded every year by the independent and non-profit Foundation for Environmental Education, in collaboration with the United Nations Agencies for the Environment and Tourism. Spain is the country in the world with the highest number of blue flags.

Escaping city life in a metropolitan area the size of Barcelona is easy thanks to the beaches, which were the result of a profound urban reform. 4,5 kilometres of nature, open to the sea, the are the biggest recreational area in Barcelona. Despite an ongoing controversy over the illegality of certain vendors found on the beach, the space remains a popular get-away for locals and tourists alike.