foreign tourism

Three local and Dutch entrepreneurs build a large flower park for visits, events and harvesting

Catalonia is experiencing a very positive tourism season. The number of foreign tourists visiting the country last month rose by 9.12% in comparison to July 2014 and totalled 2,340,299, the highest number since statistics from the Spanish Ministry of Industry, Energy and Tourism started. Gaudí, the magical beaches of the Costa Brava and the rural settings of the Pyrenees are attracting an increasing number of international tourists, whom are boosting business. Catalonia is, once again, the most visited Autonomous Community, attracting 26.6% of the total number of tourists visiting Spain.

The number of foreign tourists visiting Catalonia continues to increase year after year. On Wednesday, the Spanish Ministry of Industry, Energy and Tourism released the figures for foreigners visiting Spain between January and June 2015. 7,439,211 international visitors came to Catalonia in that period, the highest number ever and a 4.4% increase on the figures from the previous year (when 7.1 million foreigners came). In addition, Catalonia also led the destination ranking within Spain, attracting 25.5% of all 29.2 million international tourists visiting the country during the first six months of the year (a 4.2% increase on 2014 figures). In the month of June, 1.71 million foreign visitors came to Catalonia, a 1.8% increase compared to last year and representing 25.6% of all international tourists travelling to Spain in that month.

The Catalan Government has presented a decree, pending approval "in the coming months," that will regulate up to eight types of tourist accommodations, including new types that until now were not contemplated by the law, like motorhome areas, casual Bed & Breakfasts and informal rentals. The decree is an effort to quell the rapid expansion of tourist accommodations in newer platforms – like the Internet service Airbnb – and bring already-existing establishments under control.  The Catalan Minister for Business and Employment, Felip Puig, said all establishments must be registered. For Bed&Breakfasts and Airbnb rentals (or similar platforms) its users must pay a tourist tax of 0.65€ in Barcelona and 0.45€ in the rest of Catalonia. In addition, the City Councils will determine which areas can be used for placement of accommodations.

Foreign tourists spent a record €2.289 billion in Catalonia in the first quarter of 2015, 12.6% more than in the same period last year, according to the Tourist Expenditure Survey (EGATUR) of the Spanish Ministry of Industry, Energy and Tourism. This figure surpasses the previous records set in the first quarters of 2014 and 2013, official results published on Monday reveal. This year, the average amount spent per stay in Catalonia between January and March amounted to €854 per foreign visitor, 7% more than in 2014. The average daily spend was €142 per person during this period, 8.3% more than the first quarter of 2014. Catalonia accounted for 21.3% of foreign tourist spending in Spain during the first 3 months of 2015, while total spending by foreign tourists amounted to €10.764 billion, also a new peak.

The Province of Girona, in the north eastern part of Catalonia, contains 13 restaurants which among them have 17 Michelin stars, thus making it home to some of the best restaurants in the world. In fact, Girona is the area with the highest Michelin star to population ratio (one star for every 44,000 inhabitants), in the world, ahead of Paris, Rome or London. On top of this, Girona hosts what was awarded Best Restaurant in the world in 2013 by the English magazine 'Restaurant Magazine' and it has been among the top 3 for the last decade: El Celler de Can Roca. In an attempt to raise awareness of its culinary success, all establishments in Girona have united under the brand "Girona Territori d'Estrelles" (Girona Land of Stars).

B-Travel is a Barcelona-based tourism show bringing together some 215 exhibitors from across the industry and more than 50 different destinations. The event, one of the most important of its kind in Europe, kicked off on Friday at Fira de Barcelona's Montjuïc venue, taking over Catalonia's International Tourism Fair after 23 years. Conceived as a new meeting point for travellers and tourism companies seeking enriched customer experiences, it aims at tailoring the tourist offering to each visitor's needs. This year, attendees can sign up to the B- Travel Internet Community upon their arrival and receive customised information on the vast array of tourism offers on display, focusing on specific types of tourism such as cultural, gastronomic, shopping, rural, and adventure sports, among others.

The Catalan Government’s Deputy Minister for External Affairs, Roger Albinyana, announced the Executive’s aim to have a network of “about 50 delegations” throughout the world, representing Catalonia’s political, business and cultural interests abroad. The Catalan Government currently has 7 delegations abroad, after the new representations in Rome and Vienna start to work on Monday, when the representatives were appointed. The 5 others are located in Brussels, London, Paris, Berlin and Washington. In the coming “months and years”, the Catalan Government will continue to open new delegations. Regardless of the hypothetical independence from Spain, the Catalan Executive already has the powers to have its own External Action policy, recognised by the Catalan Statute of Autonomy from 2006, although with many limitations.

Despite a decrease in Russian visitors, Catalonia increased the number of international tourists it hosted during 2014. Some 16.7 million foreigners travelled to Catalonia last year, which sets a new historic record. In addition, it represents a 7.2% increase on 2013 figures. International visitors spent more than €15 billion during their stay, 6.1% more than in 2013. Therefore, foreign tourism accounted for some 7.5% of Catalonia’s entire GDP during 2014. Each tourist spent an average of €900 during their stay. The Catalan Minister for Business and Employment, Felip Puig, presented the figures on Wednesday and emphasised that the objective for future years is not so much to increase the number of tourists but rather to increase the revenue which they bring in. 

Cirque du Soleil will be performing in PortAventura at least until 2020, the popular family resort and theme park on the Costa Daurada (Catalan for the Golden Coast) in Tarragona, southern Catalonia. The five-year partnership was announced this week, after last season’s success. The internationally renowned Canadian performance troop made their debut at the Catalan theme-park last summer, with their show ´Koozo´ in July and August. Following its success they decided to base their summer productions there until 2020. In 2015 they will perform ´Amaluna´, a show that combines a coming-of-age tale with a love story. The show will coincide with the 20^th anniversary of the theme park, one of the most popular family destinations in Europe. 

Beyond Barcelona, other port cities in Catalonia that are also cruise ship destinations are closing the 2014 season with positive results. The Ports of Palamós and Roses in Girona’s Costa Brava (northern Catalonia), and that of Sant Carles de la Ràpita in the Ebro Delta (south of Tarragona Province) will be closing this season having brought a total of 43,000 passengers on 50 cruise ships. This will have generated a total of €3 million for the local economy. The Port of Palamós has had its second best season in history with 38,616 passengers and 36 cruises. The Port of Roses closed the season in October with 10 cruise ships bringing a total of 3,700 passengers, while that of Sant Carles de la Ràpita brought a total of 4 ships and half a thousand passengers to the region. The city of Tarragona, which received approximately 2,000 passengers in 2013, is hoping to double these figures for 2014. Moreover, the Port Authority of Tarragona is planning to build a new terminal over the next four years, with a goal of bringing 40,000 or 50,000 passengers per year when completed.

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

Barcelona is the 4^th most visited city in Europe and the 16^th in the world, welcoming 8 million tourists each year. It is acknowledged to be Spain's industrial hub where international trade fairs and conferences are being held. In addition, it is one of the top destinations among Erasmus students and the main cruise ship harbour in Europe. However, thanks to cheap airlines, Barcelona has also developed a reputation for low-cost tourism that often focuses on holidays of beach, booze and partying. On the one hand, this shows the young and fun atmosphere of the city and contributes significantly to the economy. On the other hand, according to locals, the so-called ''drunken tourism'' tarnishes Barcelona's reputation and has negative impacts. The City Council aims to control this kind of tourism and is currently attempting to introduce stricter regulations for holiday rent apartments. It has already banned land-based bar crawls around the city and wants to ensure the legality of alcohol-based boat trips as it does not have control over the city's waters.