fira

Barcelona’s trade fair complex will end 2012 with a €116 million turnover, an improvement compared to 2011 and even more so compared to 2010. With international leading shows such as the Mobile World Congress, Alimentaria and the Smart City Expo, Fira de Barcelona competes at an international level with the world’s main trade fairs. In a press release, Fira de Barcelona reaffirms its “leadership in Spain in the area of industrial trade shows”.

Barcelona will hold, at least until 2018, the status of being the world’s mobile industry capital. Every year Barcelona hosts the world’s main event in this industry, the Mobile World Congress. This event is part of a broader project: the Mobile World Capital, which plans activities and events throughout the year and works to make Barcelona the greatest business and technological centre of the mobile industry. The Spanish telecommunication giant Telefonica announced it will bring €7.8 million to develop this project. Furthermore, it will allow MWCapital to use 1,800 square metres of a building located in Barcelona’s main square – Plaça Catalunya – to show the latest technological developments.

This cultural trade fair of Mediterranean shores’ traditions will reach its 15th edition, organised in the Central Catalonia city of Manresa in early November. The 15th edition will be held from November 8th to 11th. It is a market for music, theatre and dance professionals, with shows for all ages and held on stage or on the street. This year, 104 groups will perform in more than 250 shows. The Israeli singer Noa will offer a concert together with the Napolitan ensemble String Quarter. The Catalan Sardana orchestra, Cobla Sant Jordi, will play with the Flamenco guitarist Niño Josele. Also, the fair will have a meeting space for professionals.

From October 15th to 17th, Barcelona will host Seafood, the largest show in southern Europe in the field of marketing fishing products. In its first edition, the show will feature nearly 300 exhibitors, 40% of them international, as well as many representatives of exhibiting companies and processors of seafood.

The 27th edition of the Electric Vehicle Symposium (EVS) –the benchmark world congress for this sector- will take place in the Catalan capital, taking over from Los Angeles in organizing the EVS27. Barcelona beat Paris and Geneva in the fight to organise the event, which is a chance for local electric mobility companies to create international synergies.

Four days on the Gaudí catwalk and over 230 national and international exhibitors in the Gran Via fairground reaffirmed the convention as the quintessential meeting of the bridal industry worldwide. The Catalan designer Rosa Clarà was chosen another year to open the four days of catwalks at the ‘Pasarela Gaudí Novias’. Exports from Catalan wedding products made the industry generate a turnover of 10% more than in 2010. Currently, the industry is opening to Mexico and China.

The People's Republic of China is this year’s special guest at the 30th edition of the Barcelona International Comic Fair, which runs from May 3rd to 6th at the Fira de Barcelona. An exhibition will showcase the most important works in the history of Chinese comics. Furthermore, this edition is turning the spotlight on robots, dedicating its main exhibition both to entertaining and exploring the relationship between robots and comics, cinema and literature.

The 21st edition of Catalonia’s International Tourism Fair takes place between April 20th and 22nd in Barcelona. In this annual trade fair, the sector displays its best offers and trends. This year sport tourism, wine tourism and the camping sector are some of the main attractions. More than 200,000 people are expected to visit the event. Tourism represents 12% of Catalonia’s GDP, employing more than 400,000 people. The Catalan tourist industry welcomed 23.5 million visitors in 2011 and earned €11.3 billion; estimates for 2012 expect figures to increase by 7%. National Geographic included the Costa Brava as one of its top 20 destinations worldwide.

The 2012 Alimentaria Exhibition welcomed 40,000 international visitors, which represents 29% of the 142,000 attendees. It represents an 11% increase compared to the last such event in Barcelona in 2010.

Barcelona was declared the Mobile World Capital last summer, and the organising city of the Mobile World Congress until at least 2018. Being the Mobile World Capital means that Barcelona aims to become one of the main world centres for the mobile industry. Furthermore, several projects will be based in the Catalan capital, such as a Mobile World Hub. A foundation has been created to promote these projects and attract investments. It is funded with € 30 million each from Barcelona City Council, the Catalan Government and the Spanish Government, and it is open to the private sector.

The main trade fair on mobile phones and technology in the world brought together 11% more participants than the 2011 edition and more than 1,500 companies, including the main multinationals in the sector. Barcelona was declared the Mobile World Capital last summer and will organise this top international event until at least 2018. The 2012 congress had a direct economic impact of €300 million for the city and Catalonia’s economy. The CEO of the organising company, John Hoffman, said that the 2012 MWC “has been a success in all aspects”.

The Mobile World Congress has attracted more than 60,000 delegates from the most influential mobile companies on the planet to the Catalan capital. The event is the most important of the year, and it’s a great opportunity for developing business in the sector. The delegates will explore the way the mobile industry is redefining communication and will try to get business contracts related to the new era in smart phone technology. The organisation motto for this year’s edition is ‘Redefining Mobile!’

Alimentaria 2012 is one of the most important trade fairs in the world focusing on food and drinks. It is organised in the Catalan capital every two years. The next edition will be held between March 26th and March 29th, reducing its length from 5 to 4 days. However, the trade fair maintains the exhibition space and the number of exhibitors and participants.

This year's edition Mobile World Congress will be the first after Barcelona was officially declared the Mobile World Capital, and the organising city of this annual event until at least 2018. The MWC will start on February 27th with the motto “Redefining mobile”. More than 1,400 companies will be present and organisers expect to break last year’s records. There will also be three times more Catalan companies.

The Catalan capital is hosting the first edition of the ‘SmartCity Expo & World Congress’, which brings together more than 9,000 professionals to discuss interaction between new technologies, urban planning and citizen welfare. In addition, “the father” of electric cars in Asia, Professor Chan, stated that Barcelona has the “great potential” to become the electric car’s “open window to the world”. Last week, the Mayor of Barcelona, Xavier Trias, participated in the 10th Metropolis World Congress held in Brazil, where he met with Cisco Systems Vice President to build an innovation centre focused on smart cities in the Catalan capital.