'Keep Calm and Speak Catalan', a poster of passive resistance
The poster ‘Keep Calm and Speak Catalan’ was created by Josep Maria Ganyet, expert in digital communication, in order to protest against the draft law proposed by the Spanish Minister of Education which puts at risk the school model of linguistic immersion in use in Catalonia since the end of Franco’s dictatorship. The poster, in its origin a tweet, came from the fields of social media and reached Congress as a symbol of passive resistance directed at those aiming to alter the Catalan school model. It refers to the historical poster ‘Keep Calm and Carry On’, which also became one of the most wide spread pop icons.