cava

Logs that poo presents, men with 365 noses, and cakes with hidden surprises, Christmas in Catalonia has many of its own unique traditions. These include 'Caga Tió' - a log that brings edible goodies  to children; live nativity scenes featuring 'El Caganer' - a humorous hidden figure to bring good luck, and 'El Tortell de Reis' a cake that can turn you into a King. While the Santa-led celebration on the 25^th is becoming increasingly important due to marketing and globalisation, in Catalonia traditionally the biggest day (when children receive presents) is the 6^th of January, which is the 'Dia de Reis' (Day of the Kings), when kids wake up and discover presents brought by the Three Wise Men. The night before, the Three Kings parade around the main cities and towns, forming a big colourful and festive procession.

Producers of sparkling wine from Catalonia's Penedès region have chosen the brand name 'Clàssic Penedès' to identify their product. This variety is not Cava but rather a sparkling wine produced under stricter regulations to ensure the product is of a higher quality. Wine under the Clàssic Penedès name can only use grapes which are 100% organic and which come from the Penedès wine appellation. Josep Maria Albert, the President of the Penedès appellation, announced that this year the grapes in this region are maturing particularly early and, as of this week, some vineyards are already manufacturing the Chardonnay and Pinot Noir varieties of wine. The winemaker stated that this season, due to weather conditions, "there will be between a 10% to 15% drop in the quantity of wine from last year, but, despite this decrease in production, the wine will be better quality".

International sales of Catalonia's sparkling wine Cava have amounted to 241.3 million bottles in 2013, 0.77% less than the previous year. The President of the Cava Regulatory Council, Pere Bonet presented such figures in a press conference on Tuesday. Bonet linked this decrease with the current economic context and recalled that other regions producing sparkling wine had registered sharper declines, for instance Champagne with a 2% drop. The Spanish market, accounting for one third of Cava sales, has performed better than in previous years and only fell by 0.47%. On the other hand, sales in the foreign market, which had increased every year since 1980, registered a 0.92% decrease in 2013.

The 2014 Catalonia Wine Guide has given top marks to the 'Teixar' 2010 (Domènech vineyard-D.O Montsant, Southern Catalonia) and to the cava Brut Gran Reserva 2000 (Enoteca Gramona La Plana, Greater Barcelona), with a 9.77 out of 10 for each of them . These two wines are the very best in Catalonia, according to this year’s guide, which was released along with a new application for smart phones, ‘Guide App'. The guide now offers a variety of information and different concepts accessible via augmented reality technology. With these innovative changes, the guide is looking to introduce Catalan wines to a wider audience, by appealing to young people.

The exports of this sparkling wine very similar to Champagne reached 161 million bottles sold, representing an historical record. 41 million bottles went to non-European markets, such as China and Brazil. In Japan, the consumption of cava increased by 32%; in China, by 21%; and in the UK, by 12%. However, there is a continued loss in the Spanish market, with a drop in sales of 6.28% because of the crisis and the boycott of Catalan products. The 2012 bad domestic results followed a 8.7% drop in Spain in 2011. According to the Chairman of the Cava Regulatory Board, the global 2012 figures represent an excellent result considering the economic crisis and constitute results, he added, that unfortunately “many sectors would like to have.”

Located in the centre of Catalonia, the area of Penedès is known for its high quality wine and cava. Due to the long tradition in this region of the production of these drinks and the growing presence of wine tourism, it was decided to strengthen the offers of this sector. On this occasion, after two and a half years of building work, the old Vinseum - Wine Culture Museum of Catalonia - has been reopened with new exhibits in a new location: the Royal Palace of Vilafranca del Penedès. However, this is not just a museum of the production of wine; it is based on wine as a cultural, social, historical and scientific phenomenon.

150 million bottles of Catalan Cava were exported last year. It is a historic record for Cava producers with Germany and the United Kingdom being the main importers. The Catalan sparkling wine has the perception of being inexpensive in these countries, which has worked to the Cava producers’ advantage at a time of economic crisis as demand for alternatives increases. Wine connoisseurs put high quality Cava on the same level as Champagne, yet many consumers still associate the Catalan drink with a cheap product. High quality Cava is starting to be discovered and has strong potential to grow in these markets.

Alella wineries, in Greater Barcelona, have started this summer’s harvest, with predictions that this year’s vintage may be better than 2005 thanks to the absence of plant disease and favourable weather conditions throughout the year. For now, the only concern for winemakers is this August’s amount of heat, which could cause a drop in acidity.

A selection of wines and cellars from Catalonia have travelled to New York to find new distributors. The event is being held on Tuesday June 5th at The Carriage House, from the Gabarrón Foundation. After New York, the Catalan red, white and cava wines will be displayed in Seattle (October 2012), Dallas (February 2013), and Los Angeles (June 2013).

The total amount of sales of the Catalan wine fell by 2.14% last year, due to poor results in the domestic market. The record of 152 million cava bottles sold abroad does not compensate for the fall at home.

The wine sector foresees an increase of cava and wine consumption in Spain and Catalonia, as well as in the foreign market, during the upcoming Christmas holidays. The price adjustment, one of the measures used to fight the financial crisis, will help to sell one million more bottles compared to the same period last year, however producers predict purchases to be last minute.

Torres is one of Catalonia's most globally recognised wine houses, with vineyards and wineries in places such as Chile and California. Company President Miguel A. Torres believes that innovation in every step of the process of wine production is necessary. He also stressed the importance of exports to get over the crisis.

PIMECAVA is the Association of Small and Medium-sized Cava Producers. It is chaired by Mercè Rosell, who claims in a video interview that the only way to compete against French champagne is by marketing cava as a quality and prestigious product. In order to do that it is fundamental to have the support of big cava companies like Freixenet and Codorniu and a good relationship with exporters.

Work on historic building in Sant Sadurní will finish soon. The museum will be dedicated to the history of cava and the home town of Catalonia’s most renowned drink.

Thanks to exports, 2010 was a great year for the Catalan cava industry. The total revenue reached 1,031 million euros, 10.87% more than 2009.