business

As many other cities around the globe, the Catalan capital will end the year with a vibrant street party for the first time ever. The tradition will start in 2013 and it is aiming to become a significant tourist attraction. New Year’s Eve celebrations will be “out of the ordinary”, stated the President of Barcelona’s Tourism Board, Joan Gaspart, during the presentation of the event. “Barcelona deserves, along with the numerous events it hosts each year, to hold something special for the last day of the year, just like many other cities in the world”, he added. The celebrations will be held at Maria Cristina Avenue, in front of Montjuïc’s Magic Fountain. Catalan theatre group ‘La Fura dels Baus’ will be in charge of the staging, featuring an impressive 15-meter-tall human figure.

Catalan entrepreneurs and businesspeople are coming back home from India after making hundreds of contacts and discussing potential business opportunities that might help the Catalan economy to recover even faster. Motor, biofarma and IT enterprises have completed a very successful Asian tour and expect to open business on the continent within the next few months.

Samvardhana Motherson Peguform, which produces components and materials to build cars, has announced a €30 million investment in Catalonia, during the business trip of a delegation led by President of the Catalan Government Artur Mas. The Samvardhana Motherson Group, based in Noida, already owns 4 factories in Catalonia, from the former German company Peguform – which was purchased in 2011 by the Indian multinational. €25 million will be invested in rebuilding and enlarging its Polinyà plant, in Greater Barcelona, which produces car paint and was accidentally burned last September. The remaining €5 million will be allocated to upgrading its Ripollet plant, also based near the Catalan capital. In fact, Barcelona is one of the main hubs in Europe in the car industry, with several manufacturing companies building vehicles and components.

The telecommunications company Cronos Group, based in Hong Kong, is opening its European offices in Barcelona to offer services throughout the continent and worlwide. According to the Catalan Ministry of Business and Employment, the company is expected to create 25 new jobs in the first year operating from the Catalan capital. Currently 10 people are already working in Cronos’ Barcelona offices. The project received the assistance of the Catalan Government’s programme ‘Invest in Catalonia’, which focuses on attracting foreign investment and international business. Cronos’s Managers explained they have decided to settle in Barcelona because it had become the world capital of the mobile phone and of telecommunications, since each year it organises the main international event in this sector. Furthermore, Cronos Group praised the talent and skills of Catalan workers.

Over 4,000 people have visited the 27^th edition of the World Electric Vehicle Symposium (EVS27), which is the main international congress and trade fair in this field. It was held from the 17^th to the 20^th of Novemberin Fira de Barcelona’s Gran Via venue. According to the organisers, this year’s edition which took place in the Catalan capital for the first time was “the most successful” and also “the most international”, with attendees from 58 countries, 1,300 delegates and 232 exhibitors. During the fair, the major brands exhibited their new electric models while the latest technologies for electric vehicles, especially batteries and charging systems, were also on display. Meanwhile, the World Electric Vehicle Association (WEVA) awarded on Wednesday afternoon the E-Visionary Prize, distinguishing Malaga (Spain), Indianapolis (US) and the Japanese Goto islands as the three most sustainable urban environments in the world.

Catalan pharmaceutical company Grífols has purchased 21.3% of Belgian biotech company TiGenix for €12 million through the subscription of a capital increase. TiGenix is a leading company in the field of cell therapy. The agreement settled on the appointment of two Grífols Members on TiGenix’s Board and a preferential right to negotiate the development and commercialization of all TiGenix products, with the only exception of advanced-medicinal product ChondroCelect. Earlier this month, Grífols had already strengthened its therapeutic arsenal by buying part of the Diagnostics unit of Swiss multinational Novartis for $1,675 million.

The Spanish Government has finally set a date for the first direct High Speed Train between Barcelona and Paris. Passengers will no longer have to switch trains near the French border and a direct TGV will link Paris and Barcelona from the 15^th of December. The journey will last 6 hours and 20 minutes, since there is no high-speed railway in the 200-kilometre stretch between Perpignan and Nîmes and trains circulate at a regular speed. The High-Speed railway between Nîmes and Montpellier should be operative by 2017, but the French Government announced last June that the construction of the 150 km between Montpellier and Perpignan would be delayed beyond 2030. The Catalan Executive as well as French and Catalan Euro MPs have requested the French Government to reconsider its decision after the EU has included the Mediterranean Railway Corridor among its 9 main transport priorities until 2020.

Barcelona’s City Council has launched idBCN, a mobile application that allows citizens to make themselves identified through their cell phone. This new digital identification system is a world pioneer in this field and allows citizens to access all kinds of paperwork and online services in a legal and safe technological framework. The initiative follows a series of actions promoting Barcelona’s current status as the Mobile World Capital, while also stressing the city’s commitment to becoming a leader in the world of ‘smart cities’, new technologies and mobility sectors.

The German chemical and pharmaceutical company has picked Barcelona to provide shared services to its subsidiaries in Greece, Turkey and Latin America, which account for 25% of the total group sales. Bayer’s Shared Service Centre in the Catalan capital will expand its tasks and responsibilities by taking over the accounting, controlling and IT services for these geographical areas. The expansion will take place over 2014 and the centre will pass from being in charge of 11 countries to 22, managing over 50 Bayer subsidiaries. The General Manager of Barcelona’s Centre, Erik Schonebeck, stated the project would “consolidate” the 300 existing jobs in the Catalan capital but no further new jobs would be created in the short-run. Barcelona hosts one of Bayer’s 5 global headquarters.

After years of debate, the new European Union’s Transport Priorities have finally been approved. The European Parliament has approved the Commission’s plan to build 9 major transport corridors connecting the continent from West to East, North to South and in diagonal. The Mediterranean Corridor for freight and passengers is one of these 9 priorities and will link Barcelona and Tarragona to the Gibraltar Straight and Central Europe, connecting major production centres, import/export infrastructures and tourist destinations. The final plan ignores the Spanish Government’s request to include the Centre Pyrenees Corridor as well, a project that was bypassing Catalonia and therefore Barcelona, despite being Spain’s main industrial, export and tourist centre and being geographically attached to France.

Barcelona has hosted the CitiSense forum on smart cities on the 17^th and the 18^th of November. Over 250 mayors and representatives from a hundred different countries have shared their knowledge and experience on smart cities, open innovation, energy savings and efficient mobility with 69 experts. Barcelona was chosen because it serves as a laboratory for both innovation and knowledge and also for its proud history among smart cities. By organising this forum, the World Bank was hopeful that other cities with a margin of “smart” growth would take advantage of the experience of more advanced cities in this area such as Barcelona. The CitiSense forum was intentionally launched simultaneously with the Smart City Expo, which takes place in Barcelona and aims at promoting internationally methods and projects in this field.

Emin Capital will buy Barcelona’s Torre Agbar, designed by Jean Nouvel, for €150 million. North-American Hyatt will invest a further €35 million to transform the 145-metre-tall building into one of its grand luxe hotels. Grand Hyatt hotels – the US company’s luxury brand – tend to occupy iconic buildings in the world’s main business cities. The Agbar Tower has become one of the most emblematic buildings of the Catalan capital, with its blue and red lightening and bullet shape imitating a flame. Nouvel’s tower was unveiled in 2005 to host the main headquarters of the water distribution multinational Agbar. The Catalan multinational, which owns the 50,000-square-metre tower, will now look for another building in Barcelona to place the 700 people working in its central offices.

Vueling will launch 14 new routes from Barcelona El Prat Airport in the summer of 2014, reaching a total of 117 destinations from Catalonia’s main airport. Starting next summer, the Barcelona-based airline will favour German and Russian destinations. The company has also bought 7 new aircrafts, to make the total number of Vueling planes based in Barcelona El Prat reach 50. The Catalan Minister for Business and Employment, Felip Puig, said these new routes coincided with the Catalan Government’s tourism strategy. Vueling currently holds 34% of the market share of the El Prat Airport and the company wishes to control 50% of this infrastructure’s air traffic within the next 5 years. With a total of 240 routes and 14 million passengers a year, Vueling is expected to become the leading airline in Europe for short- and medium-distance flights.

Barcelona will host the 27^th International Electric Vehicle Symposium and Exhibition (EVS27) and the Expoelèctric trade fair in mid November. Organising these two fairs is part of the city’s economic strategy to boost the electric vehicle sector, which has been declared a priority for the entire Greater Barcelona area and Catalonia. The latest technologies, notably batteries and charging systems will be on display in the Catalan capital, while the organisers also hope to introduce electric vehicles to a very wide audience. These fairs will coincide in Barcelona with two other events dedicated to sustainable development: the Smart City Expo and BCNRail, both taking place between 19-21 November.

The International Golf Travel Market (IGTM) fair takes place this week in PortAventura, located near Salou and Tarragona, at the Catalan Costa Daurada. By hosting this event, the world’s most important fair in the sector, the Province of Tarragona, and more specifically the Costa Daurada, aims at becoming a favourite destination for golf fans from all over the world. The fair is attended by 350 companies from 65 different countries and 1,400 professionals. The seven golf clubs in the Costa Daurada see the fair as a perfect opportunity to multiply by 3 the number of international tourists within the next two years, reaching up to 100,000 visitors. This type of tourism has a high purchasing power and an all year round season.