beach

The project could help reduce the drownings at Catalan beaches, which have doubled this year

On Wednesday morning, Barcelona’s beaches were well and truly in pre-summer mode, with hundreds of people sunbathing or playing in the sand, although few dared to swim as the water is still a bit cold. The temperature was almost 30 degrees (ºC), but some thin cloud cover and a sea breeze allowed people to enjoy and relax without suffering from the heat too much. Younger and older people, as well as families on holidays were the ones profiting the most from the situation. Surprised by the heat wave, many came to the beach without swimwear but managed to take refuge under parasols or in the shade of nearby bar terraces. In recent days, the rising temperatures have reached almost summer levels, allowing people with free time to enjoy the beach more than usual, although the season officially started in late March. Overall, the Catalan capital has 9 beaches that stretch for a total of some 5 km.

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

The Catalan Parliament has finally approved the legal framework allowing the construction and the activities of the BCN World mega-resort, to be located next to PortAventura amusement park in the Costa Daurada. Now, the company Veremonte has the final green light to start construction, after it already had announced the first investors some months ago. Casino giant Melco, hotel brand Melià, US Hard Rock, Value Retail shopping malls and Investindustrial, which owns PortAventura, will participate in the $6 billion project. Furthermore, Ferrari announced it will build its first theme park in Europe there. BCN World involves 6 mega-casinos, large-size hotels, shopping malls, convention centres, theatres, golf courses, parks, a beach club, technology institutes and smart city developments.

89 beaches and 24 marinas in Catalonia are among those sharing the highest quality standards in Europe, since they have received a blue flag. This award is given for the quality of the water, the cleanness of the environment, easy access for people with mobility problems, the security services and other indicators. Last year, 90 beaches received a blue flag while this year Catalonia received one award less. Beaches on the Costa Brava kept their 28 blue flags, those on the Costa Daurada and the Ebro Delta also kept their 38 awards, but the coast of Barcelona went from 24 to 23 quality awards. Spain has received a total of 573 blue flags for its beaches and 108 for its marinas, a record, with 23 more beaches and 11 more marinas on the list. In this way, Spain continues to top the list among 48 states and 51 territories.

Catalonia’s PortAventura and Ferrari have reached an agreement to build a new area dedicated to the illustrious sports cars, expanding the current amusement park. Thanks to an over €100 million investment, ‘Ferrari Land’ will open in 2016 with 75,000 m² at its disposal. Visitors will discover several attractions designed for fans of the Italian brand, including a vertical accelerator announced as the highest and fastest in Europe. ‘Ferrari Land’ will also host the first Ferrari themed hotel, which will offer 5-star accommodation in 250 rooms. The Italian company had already opened a dedicated theme park in Abu Dhabi named ‘Ferrari World’, which was met with much success among fans of the prancing horse. The new amusement facilities will be built next to 'BCN World', a $6 billion resort that will open next to PortAventura, with hotels, conference centres, casinos, theatres and golf courses.

12 Catalan campsites are now amongst the very best in Europe after receiving the award for ‘Best Camping 2014’, one of the highest existing distinctions for this type of tourist establishments. They were each awarded ‘5 stars’ and are listed in a guide published by Germany’s main Automobile Association (ADAC), read by millions of German and Dutch campers. Seven of the twelve campsites are located in the Province of Girona, on the Costa Brava (north-eastern Catalonia). Invited in the main CMT Tourism Fair in Stuttgart, the directors of the campsites have stated that these distinctions would be instrumental in attracting more campers from Germany, which has a significant number of potential customers.

In 2013, in terms of occupancy rates, the town of Lloret de Mar (Costa Brava, north-eastern Catalonia), is the second tourist destination in Catalonia, behind Barcelona, and the fifth in Spain. According to data published by the Spanish Statistics Institute (INE), Lloret de Mar registered 4,989,836 overnight stays during 2013. Foreign tourists were an overwhelming majority, accounting for 4,310,537 of these stays. Besides, between January and December, the town surpassed one million tourists, with a majority of foreign visitors, from France (203,400 people) , Germany (124,000), Russia (107,600) and the United Kingdom (84,800).

Catalonia is participating in the ‘World Travel Market’ fair in London, with the objective of turning the country into a destination of reference for British tourists, and more precisely of becoming their main destination in Southern Europe and the Mediterranean. Catalonia’s stand focuses on sectors that are usually appealing to British visitors, for instance gastronomy, culture and golfing. Great-Britain has become the second largest tourist market for Catalonia after France. In the first 9 months of the year, 1.4 million tourists from the UK have visited Catalonia, generating €1 billion. The Catalan Government is expecting this trend to consolidate in the years to come.

The Italian investment group has announced it will build and manage 3,000 of the 6,000 hotel rooms of the ‘BCN World’ mega resort, the competitor to Madrid’s Eurovegas that is being developed by Veremonte in Salou (Costa Daurada). The $6 billion entertainment resort will be located next to the beach and the PortAventura theme park, which is owned by Investindustrial. After a year of talks, the Italian company has finally decided to join the mega resort project, which will have casinos, hotels, convention centres, luxury shops, restaurants, golf courses and a beach club. The CEO of ‘BCN World’, Xavier Adserà, confirmed that the resort will begin building in the first half of 2014, employing 17,000 people. The hotel group Melià, shopping-mall company Value Retail and casino group Melco Crown Entertainment will build the first phase.

Following a public tender, the Port of Barcelona has approved giving the private company Formentera Mar the construction and management of the city’s new yacht marina. The company will invest €30 million within the next 2 years to build moorings for 134 boats measuring between 15 and 40 metres long and a dry dock capable of storing 150 12-metre-long boats. Furthermore, the marina will have a restaurant, a viewpoint and technical facilities. It will be located next to the harbour’s north mouth, the Barceloneta beach and the W Hotel tower. The marina’s water surface will be 50,000 square metres. It will strengthen Barcelona as a cluster for the marine industry.

The Catalan capital is the world’s 4^th main port for the cruise ship industry, with the first 3 one being all in Florida. This means that Barcelona is the most important port in Europe and the Mediterranean Sea in terms of the amount of cruise ship passengers it receives. After a small decline in 2012, this year the Catalan capital is expecting to repeat its all time record from 2011, with more than 2.6 million cruise passengers. Furthermore, the cruise ship industry is increasingly using other Catalan harbours, such as Roses and Palamós. This week, for the first time ever, two large cruise ships docked at Palamós at the same time. In addition, this weekend is one of the busiest for Barcelona’s port, with 15 cruise ships docking in its harbour, transporting a total of 55,000 passengers.

On Thursday, the Catalan Government published the new legal project for the area where ‘BCN World’ will be built, in order to modify the existing town-planning project and other rules. In addition, it will also modify the current taxes on gambling, dropping them from a maximum rate of 55% to 10%. The modification of such taxes was one of the changes the Catalan Government had promised international investors in order to develop the mega resort, which will see the construction of 6 casinos and hotels the size of those in Las Vegas. In addition, the resort will have golf courses, a beach club, a marina, a smart residential city area, shopping centres, theatres, conference centres and other attractions. Two weeks ago, the first three international investors participating in the project were announced. Plans are to start construction of the first casino in September.

In addition, 24 marinas in Catalonia have also been awarded a blue flag this year. In 2012, 87 beaches and 24 marinas were awarded. The blue flags recognise the cleanness, safety, environmental management and services provided at the beach. Spain has obtained a total of 648 blue flags: 551 recognising beaches and 97 for marinas. It means 11 more flags for beaches and 1 less for marinas than last year. Catalonia is the 3rd Autonomous Community with the highest number of blue flags in Spain recognising the quality of the beaches. The Costa Brava has 28 blue flags, the Costa Daurada and the Ebro Delta have 38 and the beaches near Barcelona or even in the city have 24 flags.

The Friends of Russia Foundation is planning to build an orthodox church on the Costa Daurada, the southern coast of Catalonia. The new temple would be the first Russian orthodox one in Catalonia and the biggest one in Spain. It is aimed at Russian visitors, the most emerging touristic market in the area over recent years. The construction of the temple could mean a 10% rise in Russian tourists on the southern Catalan coasts. Its location will be made public at the end of March. Besides, according to the Catalan minister of Business and Occupation, Russian tourism will grow 40% in Catalonia this year. Last year one million Russians spent their holidays in Spain, and 600,000 stayed in Catalonia. Out of this 600,000, 70% chose the Costa Daurada, followed by the Costa Brava.