22@district

The neighborhood for innovation, creativity, and design combines old and new construction ideas

With 5,000 tech companies and 60,000 employees, the innovation area has become "Catalan Silicon Valley," says association head

In the last few years, tourism has boomed in Barcelona. In 2014, the Catalan capital was the 4^th most visited city in Europe and 16^th in the world, with almost 8 million foreign visitors that year. Especially during high season, visitors literally invade some parts of the city such as Les Rambles, Antoni Gaudí's main creations and the urban beaches. However, there is much more to Barcelona than just this. Indeed, the city has 73 different neighbourhoods, divided up into 10 districts, each one with its own particular soul and history. For example, inside the district of Sant Martí – just outside Barcelona's historical centre – the neighbourhood of Poblenou is located. Historically known as the 'Catalan Manchester' for its role as the city's industrial centre in the 19^th and early 20^th century, nowadays it is becoming a very attractive place to live for many young people. Strongly revitalised after the 1992 Olympic Games and currently characterised by a rich architectural landscape and vibrant artistic scene, it represents the city's new business and technology district, being also very interesting for tourists willing to step outside of the usual routes.

The University of Barcelona (UB) has begun the first phase of its Humanities and Social Sciences Park in the 22@ business and technological district. The opening ceremony took place in Can Jaumandreu, one of the buildings that will hold the research park, along with Can Ricart. Both of these buildings used to be factories built in the late 19^th and early 20^th century in what was once the industrial centre of Barcelona, known as 'the Catalan Manchester'. This new research park is the latest addition to the 22@ district, which over the past 15 years has become a hub for business and technology in Barcelona. The park represents an effort by the UB to amplify its research in the humanities and social sciences and is a complement to the Barcelona Scientific Park, which opened in 1997.

The 22@ technological and business district of Barcelona, which is located between Glòries and the Fòrum areas and around the streets of Diagonal and Pere IV, grew by 136% more in 2014 than in the previous year. The area has accumulated 88% of the pre-leased offices and has also attracted 34% of operations in the Catalan capital. This huge growth could come to a stop in a year because some experts warn that there will not be enough space available if there is no new construction. The increase in this area of the city is almost three times higher than the average in Barcelona, which grew to 53.76%. The Information and Communications Technology sector leads office acquisition, with 28% of total real estate investment used to set up offices in Barcelona being accounted for by this sector.

Barcelona will host one of the main and most innovative business accelerators in the world, Startupbootcamp, which is winner of Europe's 2014 Best Startup Accelerator and specialises in new technologies. The German company will select 10 start-ups from all around the world to help them develop their projects specifically related to the so-called Internet of Things (IoT), which is the technology connecting electronic devices to each other in order to improve quality of life. Startupbootcamp will set up its office in the 22@ technological and business district, which occupies the revamped Poblenou old industrial neighbourhood. During 3 months it will select the projects from the Media TIC building, where the Mobile World Capital has its main offices, which is the foundation that aims to transform Barcelona into the capital for the world's cell-phone and mobility industry, after organising the Mobile World Congress each year.

An old factory in the 22@ technological and business district of Barcelona, named Ca l'Alier, will be transformed into an innovation centre focused on Smart Cities. The French multinational Schneider Electric and the American networking giant Cisco Systems will invest €6 million in the building's renovation in order to set up their new research centres. The two companies then plan to invest a total of €37 million in the centres over the next 5 years. Barcelona´s City Council will also occupy a part of the renovated building for offices for its new Institute of Technology for the Habitat (BIT Habitat). The renovation of the Ca l'Alier factory will be the first step towards the creation of the Smart City Campus, which will be located throughout the 22@ technological district, a developing business area in Barcelona located around the old Poblenou industrial neighbourhood. The new Ca l'Alier research centres are expected to open in the summer of 2016 and to create 160 jobs.

American corporation One Distribution, which runs the skating brand Supra and Kr3w Denim, will move its European headquarters from Biarritz (France) to Barcelona. From the Catalan capital, One Distribution will also be managing its markets in the Middle East and Africa. The US company will occupy a 1,000 square metre building in Barcelona's 22@ technological district, in the Poblenou neighbourhood. Two showrooms will also be built to showcase One Distribution's products. According to sources from the Catalan Ministry for Business and Employment – which has assisted the company in setting up offices in Barcelona, 30 new jobs will be created within the first two years.

The MediaTic building in the 22@ Innovation District of the Catalan capital will now be known as the Barcelona Growth Centre, also becoming a meeting place for entrepreneurs and businesses. Such an announcement was made by Mayor Xavier Trias to the fifty attendees of the Barcelona Growth Board meeting, which took place at the City Council on Thursday. Currently, the 8-floor building hosts initiatives such as the Mobile World Capital Foundation, the Agency for Barcelona Brand, the Open University of Catalonia and the Barcelona Mobile Startup, among others. To convert the building into a platform for businesses, the City Council and the Chamber of Commerce will set up an office of assistance to entrepreneurs on the ground floor, which will act as a “facilitator” to create new companies.

Emin Capital will buy Barcelona’s Torre Agbar, designed by Jean Nouvel, for €150 million. North-American Hyatt will invest a further €35 million to transform the 145-metre-tall building into one of its grand luxe hotels. Grand Hyatt hotels – the US company’s luxury brand – tend to occupy iconic buildings in the world’s main business cities. The Agbar Tower has become one of the most emblematic buildings of the Catalan capital, with its blue and red lightening and bullet shape imitating a flame. Nouvel’s tower was unveiled in 2005 to host the main headquarters of the water distribution multinational Agbar. The Catalan multinational, which owns the 50,000-square-metre tower, will now look for another building in Barcelona to place the 700 people working in its central offices.

Many international and national companies have set up their headquarters in the 22@ area during the last decade, located in Poblenou, an old industrial district known as the “Catalan Manchester”. The borough continues to change and grow in many ways. Improved traffic distribution for the Plaça de les Glòries or the Design HUB are just some of the new proposals. At the moment, Poblenou is a landscape of contrasts: from hi-tech buildings to abandoned factories. It is a unique urban landscape as well as an ongoing challenge from an architectural, economic and social point of view.

The tower is located beside the sea in the first number of Diagonal Avenue in the Forum area. It will host the company’s I+D centre and will bring together all the Telefonica offices from around the city.

The industrial district of Poblenou was decided to become the technological 22@, a cluster of innovation and economic development. After 10 years, the number of high-tech companies is still growing and investigation centres are being set.