Barcelona-based online travel agency eDreams to start business in Japan
The Catalan company announced on Monday that it will start working in Japan, the world's second-largest market for travel agencies. The Barcelona-based firm highlighted "the importance and potential" of Japan, hoping to gain a high market share within the country. Starting business activities in Japan represents "a gigantic step" for eDreams' internationalisation strategy, stated the company. The land of the rising sun is considered to be the largest travel market in the Asia-Pacific region. eDreams' total amount of online bookings is some $30.8 billion. The company expects this type of booking to represent 40% of total bookings by the end of the current year. Including Japan, eDreams operates in 44 different countries, on 5 different continents.
February 16, 2015 08:50 PM