seat ibiza

SEAT President, Jürgen Stackmann, has shown "great optimism" for the future competitiveness of the company's plant in Martorell (Greater Barcelona). In early May, the Volkswagen group, to which SEAT belongs, announced it will invest €4.2 billion in two of its factories, those in Catalonia and Navarra, over the next four years. The investment will be used to upgrade the existing facilities and increase competitiveness, in order to assemble a greater number of models. However, it was not disclosed how this billionaire investment will be split among the two factories. During a conference held on Wednesday in Barcelona, Stackmann did not say how much of this investment would go toward the Catalan plant. The SEAT president said the company is changing its focus toward a more mature, adult market across Europe in order to cement the future success of the carmaker.

The German car manufacturer has announced massive investment in two of its factories in Spain: its plant located in Martorell (Greater Barcelona) and its factory in Navarra. In particular, Volkswagen expressed its intention to invest €4.2 billion between 2015 and 2019 in what many newspapers have called "the largest industrial investment ever made in Spain". According to estimates made by the Catalan Business and Employment Minister Felip Puig, it is likely that more than half of the total investment will be concentrated on the plant in Martorell, which builds Seat cars as well as models from other brands of the Volkswagen group such as Audi. In a meeting with the Spanish Prime Minister Mariano Rajoy, Volkswagen Global Sales Vice President, Javier García Sanz, stated that the two plants that will receive the multibillion investment are among "the best factories of the Group".

The 38^th edition of the Barcelona International Motor Show kicked off on Thursday, with a session dedicated to journalists and industry professionals. On the first press day of the event, 11 carmakers unveiled some of their new products. In particular, SEAT – the Barcelona-based car manufacturer which forms part of the Volkswagen group – unveiled the new 2015 models of the Ibiza and Alhambra ranges, two world firsts. The Ibiza's new model retains the exterior design of its predecessor but incorporates state-of-the-art technology to allow smartphone use while driving. The International Motor Show will open its doors to the general public on Saturday 9 May, with 38 international brands – 17 more than two years ago, marking a turning point after the darkest moments of the economic crisis.

The Barcelona-based car manufacturer Seat, which is part of the Volkswagen group, ended 2014 with a 10% growth in sales. During last year, Seat sold 390,500 vehicles worldwide, which are produced in its factory in Martorell (Greater Barcelona). This plant increased production by 13.5%, reaching its highest level for 12 years. The factory has now achieved 5 consecutive years of growth. The company’s shining light during 2014 was the León model, sales of which increased by 50%, reaching 154,100 units sold, breaking its sales record. This type of car has become “the brand’s second pillar” after the Seat Ibiza, stated the company’s President, Jürgen Stackmann. During the last 2 years, Seat global sales have grown by 21.7%, surpassing their 2007 pre-crisis levels.

Greater Barcelona-based car manufacturer Seat has hired 450 new workers to cover an expected increase in production. The new employees will join the workforce at the Martorell factory to aid the production of two of its most popular car models, the Ibiza and the Leon. Seat also announced an increase in overall production during a strong performance in 2013, which saw its highest production rates for 5 years. Besides, the Japanese Nissan recently extended the contract to 308 temporary workers and hired additional 20 people in its Barcelona factory. Last November, Nissan launched a shorter night shift to produce the Primastar X83 van, which was extended in February in order to increase production.

Barcelona-based SEAT, which is part of the Volkswagen Group, has chosen the Geneva Motor Show to introduce its new vehicle in the Leon range, the cars whose sales increased the most in 2013, with a total of 102,000 units sold. This latest creation is the new Leon Cupra, by far the most powerful and the fastest vehicle manufactured by the Catalan company, whose main factory is located in Martorell (Greater Barcelona). With its 280 horsepower, this sports model will hit the market in both 5-door and 3-door versions. Coinciding with the opening of the event this Tuesday, SEAT also presented the Mango version of its Mii city car, a special edition resulting from the collaboration between designers at the SEAT Martorell plant and the Catalan fashion multinational which includes, amongst other novelties, exclusive paintings in beige and black.

In the coming weeks, the management of Volkswagen Group should decide where to produce its latest SUV model, designed in the SEAT Technical Centre in Martorell (Greater Barcelona) and featuring two versions, one for the Catalan brand and the other one for Skoda. The President of the SEAT Workers Committee in Martorell, Matias Carnero, argued that the Catalonia-based factory was the most competitive to produce the vehicle. These past weeks, some sources have asserted that Martorell’s main rival, the Skoda plant in the Czech Republic, would ultimately be chosen. Indeed, it is believed that the President of SEAT Jürgen Stackmann hinted at such a fact in several internal meetings. However, Matias Carnero insisted that the Martorell factory had never been completely ruled out.

Barcelona-based SEAT, which is part of the Volkswagen group, sold 355,000 vehicles last year, representing a 10.6% increase on 2012 figures. The Catalan brand has not sold so many cars since 2008. The SEAT Leon car model was the company’s strongest asset, with 102,000 cars purchased in 2013, which is a 44% sales increase on the previous year. SEAT’s President, Jürgen Stackmann, highlighted “the commercial impetus” that the company currently has, “especially in Europe, when in a market context of sales drop, SEAT is growing faster than its competitors”. In Western Europe, which is the brand’s main market, the Catalan company increased sales by 9.4%, selling 273,200, 23,500 more cars than in 2012.

After an 8.3% drop in car sales in 2012, SEAT announced it would lay off 400 temporary workers and it would reduce administration and commercial costs, to the equivalent of 340 additional jobs. Finally, after three days of negotiation, the car company and the workers’ representatives have signed an agreement by which the workers will lose part of the extra hours accumulated but there will not be additional layoffs or a salary reduction. However, the 400 temporary workers will be made redundant and will have to leave the company. Additionally, the Spanish Government has announced that it will double the public budget to stimulate car purchases.

The Barcelona-based brand, which is part of the Volkswagen group, had announced an 8.3% drop of car sales in 2012, compared to 2011, due to the recession in Spain, which is Seat’s main market. The increase of sales in foreign markets could not balance out last year’s results. In order to recover from this drop in sales, the company has decided to slow down the production of new cars and 400 workers are to be made redundant. Seat hired 600 temporary workers a few months ago due to positive results in 2011, two thirds of which will be laid off. The company will discuss its plans with the trade unions.

The production of the new Seat León, the brand’s flagship model, guarantees 1,600 direct jobs and 6,000 indirect ones in the supply industries. The car manufacturing company, owned by Volkswagen, has its only plant in Martorell, Greater Barcelona. The company has great expectations of the new Seat León, which will be distributed worldwide from Catalonia. The new car model is the milestone of Seat’s commercial and strategic plan for this year, with the objective of becoming profitable again. It will be sold in three different versions: a five-door and a three-door model, and a station wagon car.

It is the first time Seat, whose factory is in Greater Barcelona, presents a new car model in Asia. Seat has started to export cars to China this year. The new model aims to guarantee Seat’s implantation in China and to foster the company’s international expansion.

Car manufacturer SEAT, whose factory is in Barcelona, is present for the first time in Shanghai. Its cars will be seen in China’s roads as of 2012. Audi also officially introduced its new crossover model, the Audi Q3, which will be entirely produced in Barcelona. Auto Shanghai 2011 closes its doors on April 28 and is the main show of this kind in Asia.