Car manufacturer Seat presents the new Ibiza Cupra Concept in Beijing
It is the first time Seat, whose factory is in Greater Barcelona, presents a new car model in Asia. Seat has started to export cars to China this year. The new model aims to guarantee Seat’s implantation in China and to foster the company’s international expansion.
Barcelona (ACN).- Car manufacturer Seat, which has its factory and design centre in Catalonia, presented its new car model in this year’s Beijing International Automotive Exhibition “Auto China”. Seat has started to sell cars in China in 2012. It is also the first time Seat presents a new car model in Asia. Seat’s new Ibiza Cupra Concept has been designed to foster the company’s implantation in China and the Spanish brand’s international expansion. The Ibiza Cupra Concept is a very close version to the brand’s sports car ideal. According to Seat’s President, James Muir, “we can observe a growing demand of clients in China who identify themselves by choosing their cars”. In this sense Seat represents “the emotional design, the precise engineering and a guaranteed driving pleasure”, he added. Seat was founded in Spain, it is based in Greater Barcelona, and it is part of Germany’s Volkswagen Group.
With compact forms, the Ibiza Cupra Concept is an every-day-use sports car. It is the most powerful model of the Seat Ibiza family that is available in China. The Ibiza’s first generation dates from 1996, and the model has been constantly renewed since then. This new car is equipped with a 1.4 TSI high-technology engine, with double overpower and direct injection. It has 180 horse power (equivalent to 132 kW).