wine tourism

IWINETC takes place March 23-24 with talks, networking events and tours of 8 Catalan wine regions

Wine tourism and organic wine sales are booming but climate change is an unpredictable threat for wineries

Winemakers hope to produce 2.5 million bottles a year and attract tourists to site transformed by RCR Architects

La Vinyeta winery, Mas Llagostera country house and Wine Road Association the winners of Wine Tourism 2017

The Province of Girona, in the north eastern part of Catalonia, contains 13 restaurants which among them have 17 Michelin stars, thus making it home to some of the best restaurants in the world. In fact, Girona is the area with the highest Michelin star to population ratio (one star for every 44,000 inhabitants), in the world, ahead of Paris, Rome or London. On top of this, Girona hosts what was awarded Best Restaurant in the world in 2013 by the English magazine 'Restaurant Magazine' and it has been among the top 3 for the last decade: El Celler de Can Roca. In an attempt to raise awareness of its culinary success, all establishments in Girona have united under the brand "Girona Territori d'Estrelles" (Girona Land of Stars).

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

Producers of sparkling wine from Catalonia's Penedès region have chosen the brand name 'Clàssic Penedès' to identify their product. This variety is not Cava but rather a sparkling wine produced under stricter regulations to ensure the product is of a higher quality. Wine under the Clàssic Penedès name can only use grapes which are 100% organic and which come from the Penedès wine appellation. Josep Maria Albert, the President of the Penedès appellation, announced that this year the grapes in this region are maturing particularly early and, as of this week, some vineyards are already manufacturing the Chardonnay and Pinot Noir varieties of wine. The winemaker stated that this season, due to weather conditions, "there will be between a 10% to 15% drop in the quantity of wine from last year, but, despite this decrease in production, the wine will be better quality".

International sales of Catalonia's sparkling wine Cava have amounted to 241.3 million bottles in 2013, 0.77% less than the previous year. The President of the Cava Regulatory Council, Pere Bonet presented such figures in a press conference on Tuesday. Bonet linked this decrease with the current economic context and recalled that other regions producing sparkling wine had registered sharper declines, for instance Champagne with a 2% drop. The Spanish market, accounting for one third of Cava sales, has performed better than in previous years and only fell by 0.47%. On the other hand, sales in the foreign market, which had increased every year since 1980, registered a 0.92% decrease in 2013.

Located in the centre of Catalonia, the area of Penedès is known for its high quality wine and cava. Due to the long tradition in this region of the production of these drinks and the growing presence of wine tourism, it was decided to strengthen the offers of this sector. On this occasion, after two and a half years of building work, the old Vinseum - Wine Culture Museum of Catalonia - has been reopened with new exhibits in a new location: the Royal Palace of Vilafranca del Penedès. However, this is not just a museum of the production of wine; it is based on wine as a cultural, social, historical and scientific phenomenon.