rural tourism

Accommodation sells out in many areas while pastry chefs hail a “spectacular” year for traditional ‘mona’ cakes

Region expects accommodation to be more than 80% booked up

The number of rural accommodations has grown by 212% in the last thirteen years in Catalonia

B-Travel is a Barcelona-based tourism show bringing together some 215 exhibitors from across the industry and more than 50 different destinations. The event, one of the most important of its kind in Europe, kicked off on Friday at Fira de Barcelona's Montjuïc venue, taking over Catalonia's International Tourism Fair after 23 years. Conceived as a new meeting point for travellers and tourism companies seeking enriched customer experiences, it aims at tailoring the tourist offering to each visitor's needs. This year, attendees can sign up to the B- Travel Internet Community upon their arrival and receive customised information on the vast array of tourism offers on display, focusing on specific types of tourism such as cultural, gastronomic, shopping, rural, and adventure sports, among others.

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

In 2013, Catalonia was the first tourist destination in Spain. It received15.6 million foreign visitors, meaning 25.7 % of the total number of international tourists in Spain (one in four). The figure represents an 8% increase over the previous year. The Balearic Islands were in second place, welcoming over 11 million tourists (18.3%), a 7.2% increase. The Catalan Minister for Business and Employment, Felip Puig, stressed that tourist spending also increased significantly, generating €14.2 billion in 2013, that is to say 14% more than the previous year. At Spanish level, the number of foreign visitors reached a new record: Spain welcomed 60.6 million tourists in 2013, making it the third favourite travel destination in the world, behind France and the United States.

In the first eleven months of 2013, Catalonia has been the favourite destination in Spain for international visitors. Indeed, 14,838,018 foreign tourists have travelled to Catalonia during this period, meaning 25.8 % of the total number of international visitors in Spain. This represents an increase of 7.4% over the same period in 2012. In November, Catalonia has welcomed 836,654 foreign tourists and has only been surpassed by the Canary Islands (1,073,759). Stays in hotels have also registered an upward trend: they have increased by 8.6% at Spanish level this month and by 4.1% in Catalonia. The majority of these foreign tourists come from France, the UK, and Germany while the number of visitors from Russia and Belgium has also increased significantly.

The tourist slogan for the north-eastern Catalan county of La Garrotxa is “Rough land” because of the touch of the area’s volcanic clay. Aside from that unappealing logo, La Garrotxa is one of the most interesting tourist zones not only in Catalonia but also in Spain. This volcanic area, the widest in the Iberian Peninsula, has numerous natural, cultural and gastronomic interests. Its privileged location, between the Mediterranean Sea and the Pyrenees, makes the zone a perfect place for tourism in the heart of the countryside, allowing the visitor to forget about stress and discover unique landscapes, gastronomy, history and folklore.

Hoteliers around Catalonia faced a difficult Christmas tourist season with occupancy rates that were below 50% in some areas. The only exceptions could be found in areas where snow attracted skiers, such as Val d’Aran and adjacent counties. In those areas there was an occupancy rate of between 70% and 85%. Rural tourism suffered its poorest results and does not forecast a recovery for 2012.

Country house visitors with Spanish nationality decrease by 4% while the number of foreigners visiting these rural establishments increases by nearly 8%.