promotion

Local gastronomy and wine form the focus of Catalonia’s tourism strategy for this year. Coinciding with its selection as the European Region of Gastronomy 2016, the Catalan Tourism Agency (ACT) is promoting a wide range of routes, mainly designed to do by bike, which combine sport, nature and the main wine denomination of origin areas. ITB Berlin is the biggest tourism fair in Europe and one of the most important in this sector worldwide. “We have to be here”, stated ACT’s President, Xavier Espasa. Regarding the German market, which is the third country of origin in terms of number of tourists, this is “getting more sophisticated” and appreciates Catalonia as a diverse destination, more than just the usual attractions, which reinforces the idea that it goes further than sun, beaches and Barcelona.

In Girona there are 65 music festivals and more than 250 performances scheduled throughout the year. Often, however, these festivals are not marketed effectively abroad and there is a lack of international promotion. Therefore, the Costa Brava Tourism Board has facilitated the creation of a single brand, through a website that brings together all of the different musical delights on offer in the region, in order to make these events more accessible and better advertised. For now, the site costabravagironafestivals.com gives the music festival programme for Girona, but has a goal to expand to include theatre, circus and dance events.

The President of the Catalan Government, Artur Mas, has travelled to Israel heading a delegation including businesspeople as well as the Mayor of Barcelona, Xavier Trias, and the Catalan Minister for the Economy, Andreu Mas-Colell, among others. On Tuesday Mas met Shimon Peres, President of Israel, and on Monday the Finance Minister, Yair Lapid, who is also the Chairman of Yesh Atid (the second-largest party in the Knesset) and ‘number 2’ in Benjamin Netanyahu’s Government. With Peres, Mas talked about a federal European Union and Catalonia’s process of building its own state. With Lapid, who is a clearly emerging figure in Israel’s political landscape, Mas talked strictly about economic matters. The Catalan delegation also signed several agreements regarding scientific research and visited the Holocaust Memorial as well as the Wailing Wall.

Barcelona City Council and the Catalan Government’s programme ‘Invest in Catalonia’ are among the winners of the 2013 Financial Times’ Foreign Direct Investment (fDi) Innovation Awards, which “recognise the world’s most creative investment promotion agencies”. Barcelona City Council has received an award in the town-planning category thanks to its pioneering role in the development of smart cities: the Catalan capital has prioritised smart-city applications and projects, trying to become one of the world leaders in this category. In addition, ‘Invest in Catalonia’, a programme of the Catalan Government’s agency for business competitiveness ACCIÓ, received the award in the business matchmaking category.

The Catalan executive changes its foreign policy and urges its representatives to focus on the promotion of business and other economic issues abroad

The initiative aims to promote daily news reading and citizen?s knowledge for future generations. Teenagers can subscribe to the newspaper of their choice for an entire year. The free subscription program has increased by 25% in its third year, with more