Gastronomy and wine add value to Catalonia’s tourist offering at ‘ITB Berlin’
Local gastronomy and wine form the focus of Catalonia’s tourism strategy for this year. Coinciding with its selection as the European Region of Gastronomy 2016, the Catalan Tourism Agency (ACT) is promoting a wide range of routes, mainly designed to do by bike, which combine sport, nature and the main wine denomination of origin areas. ITB Berlin is the biggest tourism fair in Europe and one of the most important in this sector worldwide. “We have to be here”, stated ACT’s President, Xavier Espasa. Regarding the German market, which is the third country of origin in terms of number of tourists, this is “getting more sophisticated” and appreciates Catalonia as a diverse destination, more than just the usual attractions, which reinforces the idea that it goes further than sun, beaches and Barcelona.