Barcelona, world's fourth city for professional conferences
Catalan capital in top 5 of ICCA's ranking for 20 years, according to tourism board
Catalan capital in top 5 of ICCA's ranking for 20 years, according to tourism board
The Agramunt Nougat Fair and the Alcovers Fira de Bandolers both saw excellent results for attendance and sales
Fira de Barcelona has just approved a new strategic plan for the next four years. The plan foresees increasing the turnover rate by around 50% and includes taking the Fira de Barcelona brand name to countries around the world.
In 2008 and 2009, fairs in Catalonia generated 2,372 million euros and 30,000 workers, according to a study by the Universitat Pompeu Fabra. Despite the crisis, 2009 saw more fairs than 2008, and 441 are already planned for 2011.