drinks

Electricity prices, fuel, food and drinks register significant increases compared to March 2021 according to preliminary data

€2.5bn more spent across Spain than same period last year, according to Spanish agriculture minister

The city’s second largest trade show after MWC was due to take place in April

The Catalan government imposed a tax on sugary drinks following the advice of the World Health Organization to encourage a change in consumption habits

Following the advice of the World Health Organization (WHO), the Generalitat has approved a new tax on sugary drinks, “because of the effects these drinks have on people’s health”. “Its principal aim is to encourage a change in consumption habits” as the WHO recommends. The new tax goes into effect this May 1, 2017 and it supposes between 8% and 50% of the product’s final price, according to the trade association AECOC. Nevertheless, consumers will not start noticing the price increase on the first day, but “in a week or 10 days, depending on the bars’ and stores’ stocks,” says the tax office’s secretary, Lluís Salvadó.

Cacaolat – a popular chocolate milkshake produced in Catalonia since 1933 – continues to expand its international presence and has now arrived in Portugal as well. Invented in 1931 by Catalan entrepreneur Joan Viader Roger (already the owner of milk factory Letona), two years later it went on the market, becoming the first industrially manufactured cacao smoothie in the world, the company claims. Notwithstanding that its production was paralysed between 1936 and 1950, it went on to become a very popular product in Catalonia, also thanks to a smart communication strategy. Since 2012, it has belonged to the brewery Damm and soft drink producer Cobega, two of the leading beverage companies that founded the Grupo Cacaolat S.L, and the brand is now going through another sweet moment, after a few years of rough times.

Abadal wine cellar, in Pla de Bages appelation in central Catalonia, is the first in Europe to begin fermenting their grapes in big vats of dry Stone located outdoors, in the midst of the vineyards. The method is at once innovative and traditional, as it is the revival of an old tradition common in Europe during the 19^th century. This Monday, experts in the making of wine tasted the results of the first vintage, of which there are 600 bottles that will not be sold. Many described the wine as "exceptional". According to Abadal winemaker Miguel Palau, the method is highly unconventionalbecause it allows the uncommon option of blending grapes, here all 10 varieties, together and fermenting them outdoors. The result is apparently sharp and fresh, with balsamic notes due to its unusual fermentation.

Barcelona is the 4^th most visited city in Europe and the 16^th in the world, welcoming 8 million tourists each year. It is acknowledged to be Spain's industrial hub where international trade fairs and conferences are being held. In addition, it is one of the top destinations among Erasmus students and the main cruise ship harbour in Europe. However, thanks to cheap airlines, Barcelona has also developed a reputation for low-cost tourism that often focuses on holidays of beach, booze and partying. On the one hand, this shows the young and fun atmosphere of the city and contributes significantly to the economy. On the other hand, according to locals, the so-called ''drunken tourism'' tarnishes Barcelona's reputation and has negative impacts. The City Council aims to control this kind of tourism and is currently attempting to introduce stricter regulations for holiday rent apartments. It has already banned land-based bar crawls around the city and wants to ensure the legality of alcohol-based boat trips as it does not have control over the city's waters.  

Barcelona has become one of the main European tourist destinations and, probably, the hottest low-cost tourism hub. It attracts millions of foreigners each year, many of whom show up in the city mainly for the beach and partying. The Barceloneta neighbourhood is one of several hotspots affected most severly by the tourism boom. It is near the beach and has become the preferred housing spot for holidaymakers. However, some visitors' unruly attitudes on the street – such as urinating, getting fully naked or singing loudly – have become a problem. Several neighbourhood protests against the so-called "drunken tourism" and illegal holiday apartments have been held in the past two weeks in the Barceloneta area. As a response, the Mayor of Barcelona, Xavier Trias, declared ''war'' on the illegal tourist accommodation and promised to bring an end to the disturbances caused by wild tourism. As a start, the City Council has begun to shut down tourist flats without license.

Producers of sparkling wine from Catalonia's Penedès region have chosen the brand name 'Clàssic Penedès' to identify their product. This variety is not Cava but rather a sparkling wine produced under stricter regulations to ensure the product is of a higher quality. Wine under the Clàssic Penedès name can only use grapes which are 100% organic and which come from the Penedès wine appellation. Josep Maria Albert, the President of the Penedès appellation, announced that this year the grapes in this region are maturing particularly early and, as of this week, some vineyards are already manufacturing the Chardonnay and Pinot Noir varieties of wine. The winemaker stated that this season, due to weather conditions, "there will be between a 10% to 15% drop in the quantity of wine from last year, but, despite this decrease in production, the wine will be better quality".

More than 300 innovations from the agri-food industry are presented between the 31^st of March and the 3^rd of April in Alimentaria, one of the main trade fairs for this sector in Europe. The 20^th edition of this event, which takes place in the Catalan capital every two years, focuses on innovation and internationalisation. In fact, 40,000 visitors, 30% of the total 140,000 visitors, are foreigners. In addition, as explained by the Director General of Alimentaria, Antoni Valls, this year the organisers have managed to assemble 600 of the world's main international buyers, which is double the number at the previous fair in 2012. These top buyers have already arrived for 8,000 pre-scheduled business meetings with the 3,800 exhibiting companies at the fair, which occupies 94,500 square metres of Fira de Barcelona's Gran Via venue.

International sales of Catalonia's sparkling wine Cava have amounted to 241.3 million bottles in 2013, 0.77% less than the previous year. The President of the Cava Regulatory Council, Pere Bonet presented such figures in a press conference on Tuesday. Bonet linked this decrease with the current economic context and recalled that other regions producing sparkling wine had registered sharper declines, for instance Champagne with a 2% drop. The Spanish market, accounting for one third of Cava sales, has performed better than in previous years and only fell by 0.47%. On the other hand, sales in the foreign market, which had increased every year since 1980, registered a 0.92% decrease in 2013.

The President of the Regulatory Council of Priorat wine appellation, located in south-western Catalonia, is anticipating an excellent grape harvest this summer as there have been no major setbacks that have affected the evolution of the vineyards. The hot and dry weather during August has led to a process of maturation that is very favourable in terms of colour and there is a good balance between alcohol and acidity. The President of the Regulatory Council of the word-famous wine region, Toni Alcover, expects there to be a high quality harvest with a quantity in excess of 5.5 million kilograms of grapes.