damm

Cacaolat – a popular chocolate milkshake produced in Catalonia since 1933 – continues to expand its international presence and has now arrived in Portugal as well. Invented in 1931 by Catalan entrepreneur Joan Viader Roger (already the owner of milk factory Letona), two years later it went on the market, becoming the first industrially manufactured cacao smoothie in the world, the company claims. Notwithstanding that its production was paralysed between 1936 and 1950, it went on to become a very popular product in Catalonia, also thanks to a smart communication strategy. Since 2012, it has belonged to the brewery Damm and soft drink producer Cobega, two of the leading beverage companies that founded the Grupo Cacaolat S.L, and the brand is now going through another sweet moment, after a few years of rough times.

FC Barcelona has opened a new quality gastronomic space with exclusive views of the Barça's Stadium, as part of the Camp Nou Experience tour. From this week and until mid-August, the first tier of the stadium is converted a space where visitors can enjoy quality cuisine with a privileged panoramic view of the ground. This is just one of the many new attractions that FC Barcelona has prepared so that people visiting the club this summer can enjoy the most complete leisure and catering experience possible. In this space, apart from a wide range of Damm beers, including the beer created in collaboration with Catalan chef Ferran Adrià and the team from El Bulli called Inedit, visitors can enjoy hot and cold tapas, desserts and ice creams.

Perhaps the most famous holiday in Catalonia, Sant Jordi combines culture with romance as books and roses are exchanged. As we all know by now, the legend of Saint George is a celebration of love epitomized by the brave knight who saved a princess from a terrible dragon thus harvesting a beautiful rose from its blood. So how did that become a day for buying and promoting books? Back in 1928, some Catalan booksellers decided to promote the holiday by setting some bookstalls all over the city to celebrate the anniversary of the death of two of the biggest names in literature, Miguel de Cervantes and William Shakespeare. Catalan Book Day was born and it would be declared World Book Day by UNESCO in 1995. The day after the Easter break combined with great weather resulted in a 3% increase in book sales. Swedish author Jonas Jonasson, Spanish authors Almudena Grandes and Pilar Urbano and Catalan writer and athlete Kilian Jornet were the bestsellers for 2014.

"My goal is to return and return fit", emphasised FC Barcelona super star at the Golden Boot ceremony held in the Catalan capital, referring to his injury period. The Argentinean striker, very pleased after receiving his third Golden Boot and for the evolution of his recovery: “I’m improving gradually, and now almost without pain”. "It's a very nice group award, because I could not have won it on my own", he stated. His dedication was similar to ones for the other major individual trophies: "It’s for my family, the people who love me, and the squad". Among those attending was President Rosell who saw Messi "in good shape".

The Damm Group, manufacturer of the popular Catalan beer brand Estrella, had a turnover of 421 million in the first six months of 2012, a 8.5% increase in relation to the same period last year. The company is not making any predictions for the second half of the year due to the uncertainty over the VAT increase but has stated that sales over the past weeks have “evolved satisfactorily”.

Demetrio Carceller, President of the company considers that internationalisation will be a priority in the new strategy plan that the Catalan company is preparing for next year.