business tourism

EasyJet, the second-largest low-cost carrier in Europe, will open a new operational base at Barcelona-El Prat Airport in February 2016. In doing so, the British low-cost airline will permanently base aircraft and crew at the Catalan airport, upgrading their presence in Barcelona. In particular, the company's hub will create 120 new local jobs – mainly for pilots and cabin crew – and will entail the allocation of three A320 Airbuses at Barcelona-El Prat airport. With this operation, EasyJet aims to provide an enhanced service for business passengers "who will go to and return the same day from destinations such as London and Geneva". The company has been operating in Barcelona El Prat for 19 years, transporting a total of approximately 32 million passengers to and from the Catalan airport.

Every party with representation in the 41-seat Barcelona City Council, except for one small party holding 3 seats, were present at the signing of the official proposal that will be sent to the Mobile World Congress' organisers in order to continue hosting the event until 2023. The MWC is the world's main event of the mobile phone-related industries and since 2006 has taken place each year in Barcelona. The current contract expires in 2018 and there are other cities that want to host the event besides the Catalan capital. The 2015 edition attracted 93,000 visitors in Barcelona, 9% more than in 2014. Most of those who attended were executives from international companies staying for 4 or 5 days in town. It was estimated that the 2015 edition had a €436 million impact on the local economy and generated more than 12,600 temporary jobs. Furthermore, Barcelona has been named the Mobile World Capital, a long-term project to make the Catalan city a hub for this industry, hosting standardisation organisations, multinationals and international research centres focused on related technologies.

B-Travel is a Barcelona-based tourism show bringing together some 215 exhibitors from across the industry and more than 50 different destinations. The event, one of the most important of its kind in Europe, kicked off on Friday at Fira de Barcelona's Montjuïc venue, taking over Catalonia's International Tourism Fair after 23 years. Conceived as a new meeting point for travellers and tourism companies seeking enriched customer experiences, it aims at tailoring the tourist offering to each visitor's needs. This year, attendees can sign up to the B- Travel Internet Community upon their arrival and receive customised information on the vast array of tourism offers on display, focusing on specific types of tourism such as cultural, gastronomic, shopping, rural, and adventure sports, among others.

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

In 2015, Catalonia will receive the lowest investment from the Spanish Government in the last 17 years, in relative terms. The Executive chaired by Mariano Rajoy will only spend 9.5% of the territorial investments in Catalonia, despite the fact that the Autonomous Community accounts for 19% of Spain's GDP and 16% of the country's population. The percentage is even lower than last year's, when Rajoy allocated 9.6% of the territorial investments to Catalonia, which leads Spain's economy. In the current political climate, when the relation between Catalonia and Spain is seriously questioned by a majority of Catalans, such figures are far from supporting the "better together" way.

International tourists spent €5.986 billion in Catalonia during the first six months of the year. This represents a 3.9% increase on the same period of 2013. Furthermore, it is also 22.7% of the total foreign tourist expenditure in Spain for this period. Catalonia is the second Autonomous Community where foreign visitors spent more money during the first half of 2014. The Canaries came first with an expenditure of €6.069 billion.  However, both the tourist expenditure in Catalonia per stay and per day in the first half of 2014 fell in comparison with the same period in 2013. Foreign tourists spent €840 per stay (2.6% less than in 2013) and €129 per day (-1.4%). Catalonia is also the area where international tourists spent more money during June, reaching €1.551 billion. This represents 0.2% less than in June 2013, but 24.9% of the total foreign tourist expenditure in Spain that month.

Barcelona has gone from 22^nd to 7^th place in the list of 468 European cities with the best economic prospects; it is ranked the 19^th most competitive city in the world and the 10^th in Europe; it stands at 10^th in the world in terms of receiving new business investments; and it became the 4^th city hosting the largest amount of congresses at world level. The report was produced by the Chamber of Commerce of Barcelona in collaboration with the City Council. Furthermore, another study compiled by ESADE business school stressed that Barcelona is the 1^st European city in money spent per tourist in shopping, ahead of London and Paris. The Mayor of Barcelona, ??Xavier Trias, welcomed the news but also emphasised the ''shadow'' of having more than 100,000 unemployed in Barcelona, a number he finds “unbearable.”

An agreement between the Centre-Right pro-Catalan State Coalition (CiU) – which runs Barcelona's municipal government in minority – and the People's Party (PP) will allow shops located in tourist areas of the Catalan capital to be open on Sundays during the summer season, from 10am to 6pm. Shops in Catalonia are normally closed on Sundays, with few exceptions for the Christmas or sales seasons. However, shops in small tourist towns are allowed greater flexibility during holidays and can open on Sundays. The case of Barcelona is quite unusual, since it is the largest tourist destination in Catalonia but it is also a big city with a dense network of small and neighbourhood shops. These small shops could be damaged if they have to open longer hours (with the increase of financial and personal costs associated) in order to compete with multinationals.

For the first time ever, over 7.5 million tourists stayed in one of Barcelona’s hotels in 2013. More specifically, the Catalan capital welcomed 7.571,766 visitors in its hotel rooms last year, meaning a 1.77% increase on 2012, when Barcelona’s hotels accounted for 7.440,113 guests. 80% of visitors are foreigners, mainly from France, the UK and the US. Besides, this increase in the number of hotel guests  is not the only record achieved last year. Indeed, the number of overnight stays has also reached an unprecedented number, with almost 16.5 million overnight stays registered in 2013, a 3.4% growth on 2012 figures.   

In 2013, Catalonia was the first tourist destination in Spain. It received15.6 million foreign visitors, meaning 25.7 % of the total number of international tourists in Spain (one in four). The figure represents an 8% increase over the previous year. The Balearic Islands were in second place, welcoming over 11 million tourists (18.3%), a 7.2% increase. The Catalan Minister for Business and Employment, Felip Puig, stressed that tourist spending also increased significantly, generating €14.2 billion in 2013, that is to say 14% more than the previous year. At Spanish level, the number of foreign visitors reached a new record: Spain welcomed 60.6 million tourists in 2013, making it the third favourite travel destination in the world, behind France and the United States.

Barcelona’s El Prat Airport has ended 2013 strongly to reach a new record of 35.2 million passengers, amounting to a 0.2% increase over the previous year in a context of economic crisis. According to figures released by the Spanish Airport Authority (AENA), in December 2013, 2.3 million passengers transited through El Prat, meaning 5.3% more than during the same month last year. On the other hand, Madrid’s Barajas Airport continues on a downward trend, with its yearly number of passengers dropping to 39.7 million, an 11% decrease. Girona Airport, the second largest in Catalonia, has registered negative figures for the fifth consecutive year. However, this latest decrease has been more moderate (-3.8 %) than during previous years and in 2013 it received 2.74 million passengers.

In the first eleven months of 2013, Catalonia has been the favourite destination in Spain for international visitors. Indeed, 14,838,018 foreign tourists have travelled to Catalonia during this period, meaning 25.8 % of the total number of international visitors in Spain. This represents an increase of 7.4% over the same period in 2012. In November, Catalonia has welcomed 836,654 foreign tourists and has only been surpassed by the Canary Islands (1,073,759). Stays in hotels have also registered an upward trend: they have increased by 8.6% at Spanish level this month and by 4.1% in Catalonia. The majority of these foreign tourists come from France, the UK, and Germany while the number of visitors from Russia and Belgium has also increased significantly.

Emin Capital will buy Barcelona’s Torre Agbar, designed by Jean Nouvel, for €150 million. North-American Hyatt will invest a further €35 million to transform the 145-metre-tall building into one of its grand luxe hotels. Grand Hyatt hotels – the US company’s luxury brand – tend to occupy iconic buildings in the world’s main business cities. The Agbar Tower has become one of the most emblematic buildings of the Catalan capital, with its blue and red lightening and bullet shape imitating a flame. Nouvel’s tower was unveiled in 2005 to host the main headquarters of the water distribution multinational Agbar. The Catalan multinational, which owns the 50,000-square-metre tower, will now look for another building in Barcelona to place the 700 people working in its central offices.