International influencers brought on gastro tour of Catalonia

Some of the world's most popular food a travel influencers are being taken on a gastro tour of Catalonia, with the idea of selling traditional Catalan cuisine to the world. 

Around 40 digital content creators got to know the basics of Catalan eats at a food and wine day in the Món Sant Benet hotel, which boasts a Michelin starred restaurant within it, located in the central area of Sant Fruitós de Bages. 

Among the first dishes they were introduced to to get to know Catalonia were pa amb tomàquet (bread soaked in tomato), calçot sauce, and how to drink wine from a porró.

Until Saturday, the group of travel and gastronomy influencers will go on different trips to different corners of Catalonia to discover first-hand the gastronomic wealth and diversity of the country.

The campaign, organized by the Catalan Tourism Agency, is that the group will publish what they find on their social media accounts, with a target of generating 6 million impressions and 70,000 interactions.

The event is all part of Catalonia's distinction of World Region of Gastronomy 2025.

The director of the Catalan Tourism Agency, Arantxa Calvera, explained that the aim is to "explain Catalan cuisine to the world" and "make traditional dishes well known."

The food and wine tourist is a visitor profile that is particularly interesting to the tourism board, as they generate 20% more spending than a conventional tourist.

"Our duty is to communicate experiences in the formats that people are increasingly looking for," Calvera explained.

Most of the influencers had visited Barcelona before but had not ventured beyond the city, nor were they very familiar with Catalan cuisine.

"It is very interesting to discover the cultural identity of Catalonia and to be close to local producers," admits Sibylle Codet, from France.

Britain's Natalie Raymond agrees, believing that Catalonia has a "fantastic" cuisine, while Italian Cristina Puleo says that Catalan food and Mediterannean cuisine is similar to Italian, and therefore she has high expectations.