Sónar+D unites more than 100 artistic companies in the field of digital innovation

Barcelona (CNA).- Sónar+D is an international conference for creativity and technological innovation which coincides with the Sónar by Day Festival. The conference will organize lectures, project exhibitions, stage activities and hold meetings with experts to enhance talent and further opportunities in the digital environment creating a strong parallel to the music festival. This year is the second edition of Sónar+D and the conference is growing now bringing together more than 100 companies, as well as artists, entrepreneurs and technicians from around the world to promote talent and business opportunities in the area of ​​culture. The festival's co-director Enric Palau recently revealed details about this year’s program, which is a new initiative divided into four areas. An area dedicated to round table conferences, an exhibition area where more than 40 featured worldwide technology projects are to be on show, a space for art shows and an area where attendees can meet renowned professionals.

All the companies are involved in music, creativity and technological innovation. The companies participating in the congress and exhibition areas include some of the most recognized figures within the fields of crowd-funding, creative research, design study, media art, digital art, open hardware and music video production.

Another highlight of this year’s Sónar+D is the commitment to the interdisciplinary mix of different formats that incorporate multiple organized activities. According to the chief executive of Advanced Music, Ventura Barba, the congress is intended to be a place to explore and enjoy different sectors like audiovisual creative industries, the world of video games, music and everything that has to do with the environment of digital culture providing additional entertainment for attendees. Sónar+D has invited 125 individuals from digital creation and technological industries from 18 different countries in order to provide a total of 26 conferences and round tables in the conference area. Several exciting events are scheduled as many artists are going to explain and elaborate on their work. Moreover leading experts will share their knowledge on how to use social networks and connect people with similar interests. The event also involves representatives of consumer platforms such as Shazam and Napster among others.

MarketLab and AppCafé

The conference will include a MarketLab located in the exhibition area. A new addition, this event is widely awaited by organizers, who defined this as "the hub of Sónar+D". More than 40 projects from the laboratories of universities and Research and Development centres around the world will be exhibited. The projects contain a selection of prototypes, applications and services that explore new formats for creating production and marketing. Inside this exhibition there will be a space dedicated to the world of applications called AppCafé, which will unveil the latest apps on the market. The last two areas are focused on the artistic display of visual and interactive sound installations engaging organizers, visitors and professionals. Sónar+D will be held on the 12^th,13^th and 14^th June in the Fira Montjuïc Congress Centre and the ticket price is €80.