Fine weather on Sant Jordi makes booksellers optimistic

Sant Jordi’s Day, Catalonia’s annual festival devoted to books and roses, is one of the most important days of the year for booksellers, and accounts for 10% of annual books sales.

On Monday morning, the association representing Catalan bookshops said this year’s edition looks as if it is going to be particularly rewarding. The reason is twofold: the good weather, helping to bring people on to the streets, and the fact that this year Sant Jordi’s Day falls on a Monday, thereby providing continuity in the sales of books that began over the weekend.