Hotel occupancy continues to trend downwards in Barcelona during 2025

The hotel occupancy in Barcelona continues to trend downwards during the first quarter of 2025, after starting eight months ago in July 2024.

Monthly data made public on Thursday by the Barcelona Hotels' Guild shows that the trend continues after registering an average hotel occupancy of 62.8% in January, 1.25% less than the same time last year, and 74.2% in February, a drop of 5.5% compared to 2024.

March forecasts also indicate that the trend will continue as fewer hotel bookings are made.

Average prices have also dropped €6.2 compared to last year.

The guild believes the situation will continue into April, as bookings on Easter Week have not surpassed previous years; therefore, they do not expect the holidays to mark a turning point.

The organization, however, calls for solutions to end the trend, which, as they say, "comes due to hate speech and actions that harm the city's image, its prestige, and competitively as a destination," a shared statement reads.

They urge authorities to "recover a rigorous and positive speech on the city's tourism activity." 

Public administrations should "take brave decisions that can allow Barcelona to continue improving as an international destination, preserving its competitively and promoting a behaved city."

In early July, thousands of people took to the streets of Barcelona to protest against massive tourism and called for "limits" to the industry. At the rally, some demonstrators fired water guns at visitors eating in restaurants.