Barcelona tourism board to spend €2M on reactivating sector

Turisme de Barcelona, the Catalan capital's tourism board, has announced it will be spending 2 million euros on a 44-point plan to reactivate the city's tourism industry, which has been particularly hard hit by the pandemic.

The campaign is set to begin this week and last until next year and will consist in four different phases: the first will focus on regaining local consumers' confidence, the second hopes to attract visitors from the rest of Catalonia and Spain, the third will target European tourists, while the fourth will strive to encourage travelers from Southeast Asia, China, and the United States.

Campaign organizers have stated that their main goals are to protect "as many jobs as possible" as well as to position the Catalan capital as a high-quality, sustainable, and "safe" destination.