Cava starts to become the sparkling wine of choice in Europe with record levels of exports
150 million bottles of Catalan Cava were exported last year. It is a historic record for Cava producers with Germany and the United Kingdom being the main importers. The Catalan sparkling wine has the perception of being inexpensive in these countries, which has worked to the Cava producers’ advantage at a time of economic crisis as demand for alternatives increases. Wine connoisseurs put high quality Cava on the same level as Champagne, yet many consumers still associate the Catalan drink with a cheap product. High quality Cava is starting to be discovered and has strong potential to grow in these markets.