Pope Francis, the world leader with the greatest success on Twitter
Within a year, Pope Francis’ Twitter account, @Pontifex, has reached 12 million followers while his tweets are 4 times more re-tweeted than the ones of U.S. President Barack Obama. Indeed, each of Pope Francis’ messages generates an average of 6,637 re-tweets, while Obama’s messages are re-tweeted 2,309 times on average. Such data was unveiled on Tuesday at the Mobile World Congress in Barcelona, which is the main international event of cell phone related technologies. After analyzing the Pope’s impact on the digital environment, the study ‘The Internet loves Pope Francis’ concludes that Pope Francis is the world leader with the greatest influence in social networks, above the Dalai Lama or Cristina Kirchner.