Offering books and roses to the beloved ones: Catalans celebrate Sant Jordi Day
On the 23rd of April, Catalans celebrate one of their dearest festivities of the year: Sant Jordi (Saint George). The day is Catalonia's equivalent to Valentine's Day in the Anglo-Saxon world but it also represents a homage to literature and reading. Traditionally men offered red roses to their girlfriends or wives, and women offered a book in return. Nowadays, both men and women offer books and roses to those they love, whether their life partners, relatives, friends or even work colleagues. On almost every corner and on the main streets throughout Catalonia there are stands selling either roses or books. It is the day celebrating love but also the most important day for the publishing industry, selling around 8% of their yearly sales and advertising the latest gimmicks. In a country with 7.5 million people, some 7 million roses are sold and around 1.5 million books on this single day.