telefonica

Estrella Damm and Codorniu wine cellar among businesses presenting bar service robots at Mobile World Congress

Aigües de Barcelona, CaixaBank, Naturgy, Seat and Telefónica come together for pioneering initiative to find ways to improve clients' experience

The 2015 Mobile World Congress, which takes place each year in Barcelona, has shattered the records by hosting more than 93,000 visitors from 200 different countries, as reported by event organiser GSMA on Thursday, the last day of the trade fair. Thisyear’s attendance exceeded by 9% the figures recorded in 2014 and by 45% the number of people who visited the event during its first edition in 2006. The 2015 Mobile World Congress confirmed itself as the global platform for the cell-phone-related industries, where a large number of news and products were unveiled for the first time by world-class companies such as Samsung, HTC, Sony, Microsoft and Google. Mark Zuckerberg (Facebook), Sundar Pichai (Google) and Jimmy Wales (Wikipedia) were among this edition's main speakers.

The Spanish telecommunications multinational Telefónica will open a new call centre to take care of consumer queries in L'Hospitalet de Llobregat, a city literally attached to Barcelona's municipality. The new facilities will be operational from the 26^th of May. It will initially start with 50 workers but by November it will already employ 310 people. According to Kim Faura, Telefónica's Director for Catalonia, the company's strategy is to relocate call centres and place them near the areas where consumers live.  This new call centre will be Telefónica's fourth one in Catalonia and will focus on helping clients going through digital environments. Faura's aim is to make this centre Spain's flagship for this sort of issues.

Chinese Group Platinum Estates has purchased the former headquarters of Telefonica in Barcelona, located in the Eixample neighbourhood, for €56.4 million, according to a statement by Renta Corporación, which managed the transaction. Furthermore, investors will allocate €45 additional million to transform the building, once belonging to the first telecommunications company in Spain, into a block of flats. The building, located on the Roma Avenue, was the propriety of Cerep Investment, a company controlled by private equity Group Carlyle, until it went bankrupt in the spring of last year. The buyer is a family group based in Hong Kong, which is part of Platinum Estates and is led by textile tycoon Harry Mohinani, of Hindu origin.

Telefónica’s R&D centre in Barcelona’s 22@ technological district will lead the company’s innovation internationally and will significantly increase its staff numbers, which currently stands at 220 workers. The decision strengthens Barcelona’s position as the Mobile World Capital, as it already hosts the main event of the mobile technology industry at an international level. In total, Telefónica has 6 R&D centres spread throughout the world. Besides Barcelona, the company’s innovation centres are based in Silicon Valley, Sao Paulo, London, Tel Aviv and Madrid. The Barcelona centre is now celebrating its 10th anniversary. In the last decade, Telefónica has invested up to €200 million in its Catalan centre, €28 million of which was in 2012.

Barcelona plays host each year to the world’s largest cell phone-related technology event, the Mobile World Congress, and the Catalan city is becoming an international hub in this field, concentrating several platforms, business initiatives and cultural projects. In fact, Barcelona was declared the Mobile World Capital, in order to act as a global meeting point and platform for mobile related industry. The Mobile World Centre was unveiled on Thursday in Catalunya Square, in the heart of the city, and will become a permanent lighthouse for mobile technology. It will display human stories of how this technology can help in everyday life, explaining the latest developments and also the history of this industry.

Barcelona will hold, at least until 2018, the status of being the world’s mobile industry capital. Every year Barcelona hosts the world’s main event in this industry, the Mobile World Congress. This event is part of a broader project: the Mobile World Capital, which plans activities and events throughout the year and works to make Barcelona the greatest business and technological centre of the mobile industry. The Spanish telecommunication giant Telefonica announced it will bring €7.8 million to develop this project. Furthermore, it will allow MWCapital to use 1,800 square metres of a building located in Barcelona’s main square – Plaça Catalunya – to show the latest technological developments.

Spanish multinational telecommunications company Telefónica will offer Internet access through optical fibre to every home in Barcelona before the summer. The company’s General Director in Catalonia, Kim Faura, has also explained that Telefónica has hired 1,300 people to carry out the operation.

The Spanish telecommunications multinational commits to offering a 100 Mbps broadband wireless Internet connection throughout Barcelona city in 2012, which will multiply the current capacity by 14. 4G broadband is already offered in specific spots, such as trade fair venues, conference centres or at Barcelona Airport. However, its potential use throughout the city was one of the conditions for hosting the Mobile World Congress, which chose Barcelona as its organising city until 2018.

Catalonia is also leader in percentage of Internet users with 66% of the population connected, two percentage points above the Spanish figure, according to a report by Telefónica.

The tower is located beside the sea in the first number of Diagonal Avenue in the Forum area. It will host the company’s I+D centre and will bring together all the Telefonica offices from around the city.