Uruguay to learn from Catalan wine expertise
The Museum of Wine Culture of Catalonia (VINSEUM) is exporting the enotourism model of its Penedès region to the Uruguayan towns of Montevideo and Canelones. The museum is coordinating a collaboration project with these Latin American cities in order to boost their wine industry. The strategy is to mirror the steps taken by cellars in Catalonia’s Penedès region, one of the oldest and most renowned wine-producing regions in the Iberian Peninsula, especially well-known for Cava, a Catalan sparkling wine. The project, which includes visits by Uruguayan producers to Catalonia, is also an opportunity for the Penedès region to boost its reputation in Latin America.
August 24, 2015 05:28 PM